Using AI in SEO Optimization

Generative AI is a versatile tool that has a wide range of applications across the entire Internet marketing industry. Many have used AI tools in content creation and marketing. But can AI be used to help with SEO optimization? The short answer is yes, but with the caveat that any usage of AI ought to be checked by a human expert.

Can You Use AI for Keyword Research?

To streamline the keyword research process, you can ask ChatGPT or another AI program to search for keyword suggestions and trends. In this case, your AI program may not have access to the latest data and might not be providing recommendations based on the latest SEO landscape. Additionally, even if you ask the AI to explain why it recommends each keyword, you won’t necessarily be able to see the data behind the recommendation. This means that you don’t have a good way to judge the search volume for each keyword recommendation. Plus, you know your own industry much better than any AI would.

Tip: Ask for Long-Tail Keyword Suggestions

Don’t replace Ahrefs or Google Keyword Planner with ChatGPT. Instead, ask your generative AI of choice to suggest long-tail keywords based on your top keywords from your actual keyword research. Another way to use AI with keywords is to ask it to make suggestions for how to incorporate certain keywords into a piece of content. Keep in mind that you’ll want to review anything provided by the AI.

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Can You Use AI for Content Creation?

AI can be an excellent tool for writers because it can proofread and make suggestions or even provide inspiration for content. We don’t recommend using AI as the writer without a human to review it. This is because AI can provide incorrect information and doesn’t know your audience and your clients like you do. Additionally, generative AI works by predicting what word should come next given the available context. It doesn’t work by understanding what people will want to read.

Tip: Avoid Using AI as Your Writer

Use ChatGPT or other AI to improve writing or to make the writing process faster. Using ChatGPT to write the entire content for you could end up triggering Google’s anti-spam policies. Google doesn’t punish AI-written content just for being AI-written, but it could be flagged as spam. Additionally, readers may be able to tell that it was AI-written and click away. Either could reduce organic traffic to your website. Instead, a human writer can use ChatGPT to write the first draft, provide feedback, or reduce the amount of time spent on research.

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Can You Use AI for Research?

When it comes to research, you can use AI to significantly shorten the time spent. You can simply ask ChatGPT a question and it’ll provide everything you need to know about it. However, it’s important to remember that you should still double-check your research yourself. AI can “hallucinate,” which means that it can provide wrong information, believing it to be correct. Additionally, some AI programs may not have access to the most recent data and could therefore be providing outdated research.