The Internet Isn’t Just for Cat Videos
Many people have heard the story about how Google scientists connected 16,000 computers together to create the world’s largest machine learning neural network and then gave it access to YouTube, where it found so many cat videos that it taught itself to recognize cats. But YouTube isn’t just cat videos and tutorials. It’s also the second-largest search engine on the Internet.
An Audience of Millions
There are 1.3 billion users on YouTube watching almost 5 billion videos every day. That’s a huge audience that you can capitalize on by adding video content to your marketing strategy. Creating video content and uploading it to your company’s YouTube account can help build your brand and share important content with over a billion people.
Reaching more people isn’t the only benefit of creating video content. Videos that are optimized will also rank on Google for relevant searches. If you’ve been on Google at all in the past few years (who hasn’t?), then you’ll have noticed that videos show up not only on the Videos tab of the search engine results page but also on the main results page as well.
Videos have a much greater chance of going viral than any other type of content. Videos are easily, and therefore frequently, shared content. Users share videos on social media and from there they generate likes, pins, upvotes, shares, and other social signals. Google pays attention to these social signals and will adjust the ranking of your video accordingly.
Videos for SEO
Users like to watch videos and their very presence on your website can actually increase the number of conversions that you get. In addition, if your videos are properly optimized, the video script can be transcribed by Google and then used for your SEO just like your website content, blogs, and social media posts.
Put a Face to the Name
Videos are so popular for a variety of reasons. Users don’t always want to read and the visual content can be incredibly compelling. It also humanizes your company, putting a face to the name. People like to follow other people. They like to know who they’re buying from, or who they’ll be working with.
Your blogs and your text can tell your visitors about your company and products. Videos, on the other hand, can show them. If you sell a physical product, then you can use videos to demonstrate your products. Videos can also be tutorials or even just glimpses into your company’s culture and what it would be like to work with you.
If you can get customers to provide testimonials, having those in video form is incredibly powerful. Real customers’ experiences with your company will be considered more credible than anything your company could say.
Videos Are the Future
The popularity of video content doesn’t appear to be going anywhere. Videos are here to stay and will only increase in the future. Not only is video content a good addition to your marketing strategy now, but it is also a great way to future-proof your SEO, as video optimization will be a major part of SEO for a long time to come.