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The Importance of SEO During COVID-19

The coronavirus pandemic has been a rough time for individuals and businesses alike. With people across the globe quarantining to help slow the spread of the virus, businesses are feeling a major impact on revenue. But while it’s tempting to cut the marketing budget in order to save money during this time, SEO is actually still very important for your business.

Despite Internet usage increasing as people have switched to working remotely and have turned to online hobbies during the pandemic, many businesses have seen a decrease in their online traffic. So why does SEO still matter so much?

Covid-19 Content Is Trending

Covid-19 Content Is Trending

The coronavirus is on everyone’s minds at the moment. People are worried, whether that’s for their health, their jobs, or their loved ones. That means people are searching online for answers about COVID-19. If your business is able to leverage this by producing coronavirus-related content, then you may still be able to take advantage of the trend.

Some companies offer products or services that are relevant to the coronavirus, however. These companies can produce content that can help people during the pandemic or answer their questions. Some can just help keep people entertained while they’re stuck at home. IF your company does have content relevant to helping people through the pandemic, then it’s a good idea to go ahead and post it.

Evergreen Content Is Always Relevant

Evergreen Content Is Always Relevant

However, the coronavirus will eventually pass. A lot of the content related to COVID-19 won’t be relevant once it does. It may be a better idea to invest in evergreen content that will still be relevant in years to come. SEO is a long-term strategy and although you can certainly take advantage of trends as they come along, evergreen content is generally the best long-term strategy.

When the pandemic eventually does pass, users will return to more normal search patterns. That’s where your evergreen content will come into play. Evergreen content by definition is relevant for a long time. SEO is all about the long-term gains rather than the short-term, so evergreen content should be your focus during the pandemic.

SEO Is a Long-Term Strategy

Even without a pandemic going on, SEO gains are typically over the long-term. Your SEO strategy should already reflect that, which means that it should be relatively coronavirus-proof. Even if there’s a decrease in traffic, there may not be anything to change within your overall strategy.

The decrease isn’t because of a change in Google’s algorithm or what’s considered white hat SEO. It’s because of the current pandemic, which will eventually pass. Your SEO strategy can, therefore, look towards that time when the economy begins to recover and people go back to their normal lives and searching patterns.

SEO Is a Long-Term Strategy

Authority and Trust Are Essential

Just as during normal times, establishing authority and trust with search engines is an essential core component of SEO. Even if your web traffic has temporarily declined due to the coronavirus pandemic, it’s important to maintain your strategy to produce authoritative and trustworthy content that will be at the top of the search rankings when the crisis passes.

Need some help growing your web presence and strengthening your brand? You’ve come to the right place.

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