The holiday season is upon us! People are looking to buy, which means that this time of year is a prime opportunity for marketing. It also means that customers are inundated with sales pitches and marketing efforts more now than at any other time of the year. In order to cut through the noise and reach users through the flood of holiday marketing, businesses have to stand out. How can SEO help you stand out to your customers?
When Do I Need to Start Holiday SEO Planning?
From a customer’s perspective, it seems that Christmas comes earlier every year, with Christmas merchandise appearing in the stores even before Halloween. While you don’t need to implement your holiday SEO strategy that early, it’s a good idea to start planning for it. Additionally, you should post holiday content leading up to the holiday season. If you have holiday content posted in the month ahead of the holiday season, your content is much more likely to appear and rank on Google.
Do I Need to Update My Keywords?
Staying on top of keyword research is always a good idea, whether it’s the holidays or not. The keywords that work best right now may not always. Constantly revisiting your keywords will help ensure that you’re using the best ones for your SEO strategy. The holiday season is no exception.
The only difference with the holidays is that you may want to incorporate holiday-themed keywords into your strategy. If your company is having a Christmas sale, for example, keywords to that effect can help direct customers to your website to take advantage of it. A good tool to use for keyword research is Google Trends.
Does All of My Content Have to Be Holiday-Related?
While holiday content isn’t always evergreen, it’s definitely relevant at this time of year. Customers are searching for holiday deals, sales, ideas, and more. While you could avoid posting holiday-specific content, you would miss out on a major source of searches during this time of year. Holiday blog content is a good idea for staying relevant throughout the holiday season. It may also be a good idea to create holiday landing pages on your website. These can help keep your holiday content together on your site and separate from your regular content.
Do I Need to Optimize for Mobile Devices?
More people shop on their mobile phones every year. This year will be no exception. A lot of holiday purchases will be done on mobile devices. Your regular SEO strategy should already include mobile optimization. Google indexes mobile versions of websites first and has since 2019. If you aren’t already optimizing for mobile, you need to start immediately.
For the holidays, it’s especially important to ensure that your web pages are mobile-friendly and load quickly on mobile devices. If the holiday pages and content aren’t optimized for mobile or load slowly, that can drive away the traffic you’re trying to attract.
Do I Need to Pay Attention to Analytics During the Holidays?
Analytics is an important tool because it can tell you how well your content has performed. You might think that you don’t need to look at the data for your holiday content until after the holidays have passed so you can see what worked well and what didn’t. However, after the holidays is too long to wait.
If you look at your analytics throughout the holiday season, you can react more quickly to what the analytics show. If your SEO strategy needs to be adjusted mid-season, it’s better to know as soon as possible so you can make the necessary changes before the holiday season is over.