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Marketing is an essential part of any business. But it can also be time-consuming. Why not automate as many of the marketing processes as possible? BrainVine now offers Pardot services, which automate many of your marketing tasks.

What Is Pardot?

Pardot is a software solution by Salesforce that provides automation services for marketing. It’s a SaaS, or software as a service, platform. It can automate a variety of marketing tasks, from email automation and lead management to targeted email campaigns.

Other automated tasks include:

  • Customer behavior tracking
  • Tracking websites
  • SEO
  • Digital marketing campaign creation
  • Managing web forms
  • Landing page marketing
  • Social media marketing
  • Performance tracking reports
  • Landing page personalization per viewer
  • Lead generation

What Does Pardot Do for SEO?

SEO is a major part of any marketing campaign. Pardot can automate a lot of marketing tasks, but what can it do for your SEO? Pardot can automate some SEO tasks for you as well. The primary SEO tasks that Pardot can handle are keyword monitoring and competitor SEO tracking.

Keyword Monitoring with Pardot

With Pardot, you can monitor selected keywords with the keyword monitoring feature. The data is automatically updated weekly and you can keep track of how well your website ranks for any given keyword. You can see a lot of added information about each keyword as well, including:

  • Cost per click
  • How competitive each keyword is
  • The search volume in Google for that keyword (approximated)

You can view keywords side-by-side in order to compare them to each other to determine the best keywords to use for your site. You can also monitor changes in rankings for your keywords over time. Pardot can even send emails automatically that contain the historical data for you to monitor your keywords.

Keywords can be added either individually or in bulk. They can also be viewed in a table so that you can see the metrics of each keyword.

Competitor Monitoring

Keywords aren’t the only thing you can monitor with Pardot. You can also track how well each of your competitors is doing with their SEO efforts. The competitor tracking feature allows you to measure how well your own site stacks up against those of your competitors. You can view competitor page rankings in a table for easy comparison to your own for each keyword.

You can monitor competitors over time as well, to see if your SEO efforts are helping you outpace them in the rankings for each of your target keywords.

Need some help growing your web presence and strengthening your brand? You’ve come to the right place.

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