What Is Pay Per Click?

These are the ads you see at the very top and on the right side of search results in Google, managed through a platform called Google AdWords. You bid on the amount you’re willing to pay per click from Google’s search prompts. This dictates where your ad will appear on the page and how well it may perform. SEO can build cumulative results that take a long time (like a 401k), but PPC can provide immediate results (although without the same compounding benefits of SEO).

Get Found. Naturally.