PPC and SEO
Your SEO campaign will focus on increasing traffic to your website organically, while PPC is a part of your paid advertising strategy. While they represent opposite ends of the marketing spectrum (free vs. paid), they work together to increase your brand’s presence online and users’ awareness of your company.
Why Use PPC Ads?
Why should you use PPC ads when SEO is free? SEO by itself doesn’t always bring in the amount of traffic you need, especially if you’re starting up or growing. Paid advertising will boost the number of visitors to your site, which will in turn make the organic efforts of your SEO strategy more effective. Using both PPC ads and SEO together will improve your visibility online and bring in more visitors more quickly.
Another advantage of integrating PPC ads into your marketing campaign is that you have a lot more control over exactly how your ad appears. You can even add images to it to make it stand out more to potential customers. Plus, you don’t have to wait for Google to rank you at the top of the search results page. An ad placed at the top of the page can get the same visibility as being the top-ranked search organically, and will include the same benefits of increased visitor numbers.
What Can BrainVine Do for You?
BrainVine’s expert team can help you not just with the industry-specific research needed to create a viral campaign, but we can also optimize your campaign for specific social media platforms to best leverage your audience to generate word-of-mouth buzz about your product or service. We’ll help create a guerilla marketing campaign that will go viral and increase your sales.