What is Guerilla Marketing?
Guerilla marketing encompasses marketing strategies that are designed to promote products or services by getting the public’s attention. Online, guerilla marketing usually takes the form of viral or buzz marketing. It aims to generate attention to the product or service via social media.
This type of marketing campaign aims to generate buzz, or any conversation (good or bad), about the service or product. It seeks to engage with people and create a memorable experience. Viral videos are often an example of a guerilla marketing campaign.
The more memorable the campaign, the more likely anyone who engages with it will tell others they know about it, creating a mass audience much larger than the company’s typical audience. Guerilla marketing is therefore different from traditional marketing in that it can’t be measured through statistics and sales. Instead, it’s measured through total profits that result from the campaign.
Who Uses Guerilla Marketing?
Guerilla marketing is especially beneficial for smaller businesses that may not have the budget to keep up with larger competition in traditional advertising. It can work for anyone, however, and if also often used by big companies as well as anyone in between. The idea is to create something catchy that will cut through the clutter of traditional marketing and catch the audience’s attention.
Industry-Specific Platform Research
The key to unlocking the capabilities of guerilla marketing is research. What will catch people’s attention within your industry? How can the differences in social media platforms be leveraged to create more interest on each one? Even with viral content, it needs to be optimized for each site to properly take advantage of the available audience.
What Can BrainVine Do for You?
BrainVine’s expert team can help you not just with the industry-specific research needed to create a viral campaign, but we can also optimize your campaign for specific social media platforms to best leverage your audience to generate word-of-mouth buzz about your product or service. We’ll help create a guerilla marketing campaign that will go viral and increase your sales.