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User Experience in SEO for 2021_
Google’s goal since its founding in 1998 was to provide the best possible user experience. To meet this goal, Google has been issuing updates to its algorithm in order to produce search results that best meet that user’s search intent. SEO used to be about rigging search engines to increase a page’s ranking. However, that wasn’t what Google intended and it’s been forcing SEO in the direction of providing a good user experience ever since.

Why Is User Experience Important in SEO in 2021?

User experience has always been a major part of SEO. Even back in the days of black hat SEO, websites that ranked highly but didn’t offer users a good experience would get a lot of views but would have a high bounce rate. They would also fail to convert a lot of visitors to customers. As Google’s algorithm has gotten better at directing users to better search results, user experience has become an essential part of SEO.

If your website isn’t providing users with a good experience, that will result in a high bounce rate. Google now takes bounce rate into account in its rankings and will decrease your rankings accordingly. The point of SEO is for the users and to help them find your content, not for gaming the search engines. Providing a good user experience isn’t just good for users, but also good for businesses. The better the experience users have when visiting your website, the more likely they are to continue to read, visit again, recommend your website to others, purchase your products or services, and trust your company.

How Important Is User Experience in SEO 2

What Is Google’s 2021 Algorithm Update?

Google is set to release another update in 2021, specifically relating to user experience. What this update will do is add UX (user experience) as an additional ranking factor. Ranking factors are what Google looks at when evaluating websites and determining their rankings.

What Should You Do to Prepare for the Update?

In order to prepare for the Google update, which should be released sometime in 2021, it’s important to look over your website for areas in which your user experience can be improved. Put yourself in the shoes of a user and think about what would help them find their way around your website. It’s also a good idea to look at your competitors’ websites for comparison. If their sites provide a better user experience, then you may be losing customers to them.

What Factors Are Important in UX?

The most important factors to consider when looking at UX are:

  • Mobile-friendliness
  • Page load time
  • Navigation
  • Interactivity
  • Stability of loading content
  • Content quality

Google’s new algorithm update will take into account interactivity, load time, and content loading stability. However, these aren’t the only factors that are important. You should have high-quality content that is informative and well-edited. Your website should be easy to navigate. If users can’t find what they’re looking for, they’ll switch to a different website where they can. Mobile-friendliness is also of vital importance. More Internet searches are performed on mobile devices than on computers now.

Need some help growing your web presence and strengthening your brand? You’ve come to the right place.

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