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How To AI-Proof Your SEO and Written Content
ChatGPT and other predictive text chatbots like it have been in the news a lot lately as people wonder how they may change our lives. Like it or not, AI is likely to play a major role in a wide range of industries and already has. Google, for example, has used AI in its search algorithms for years. But because ChatGPT, Bard, and the others are more public-facing, people are more aware of them and what they can do.

It’s important to find the right balance between using new technologies when they can help so you don’t get left behind and not getting swept away by the hype to the detriment of your SEO strategy. So, what can you do to make sure that your SEO strategy can weather any changes AI may introduce.

1. Don’t Forget the Human Element

The most important thing is to not rely on AI alone. Whether you’re developing an SEO strategy or a content strategy, don’t replace people with AI. There are too many instances of AI just being downright wrong, to start. While AI like ChatGPT can aid your writers, marketers, and social media specialists, it can’t replace them.

Are Companies Replacing Human Workers With AI?

While it’s been rumored that companies are letting staff go in order to replace them with AI, it’s not a good idea for a variety of reasons. That act alone would be bad for your company’s brand. Then, there are the issues with AI. AI-produced content tends to be thinner than what would rank well on Google. Plus, an AI may not understand what would appear offensive or tone-deaf to your audience. Only humans will truly understand other humans.

2. Focus on Experience

If others are starting to use AI more heavily in their content creation process, there are some steps you can take to stand out from the crowd. Focus on personal experience in the subject. This is something that cannot be replicated by AI, is now one of Google’s (E)EAT characteristics, and is something that users online will be searching for.

What Is EAT?

Google has used EAT (Expertise, Authority, and Trustworthiness) as benchmarks for measuring quality content. Recently, it has added another E: experience. Personal experience with a subject can make a difference when it comes to search rankings, especially with some competition relying on AI instead of human experts.

3. Video Content

Along with sharing personal experiences, video is also something that can’t easily be done with AI and would therefore be resistant to any changes brought about by the new technology. Plus, users love video content. The popularity of YouTube and the video features on Facebook, Instagram, and TikTok is an indication of the medium’s prevalence. Even before ChatGPT’s release, video content was a way to connect with your audience.

Why Is Video Content So Popular?

It’s better to show than it is to tell. For this reason, many people prefer video. It’s easier to see products and services when they’re demonstrated in a video. Plus, videos offer a more personal touch that helps viewers feel more connected.

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