PPC and SEO
Your SEO campaign will focus on increasing traffic to your website organically, while PPC is a part of your paid advertising strategy. While they represent opposite ends of the marketing spectrum (free vs. paid), they work together to increase your brand’s presence online and users’ awareness of your company.
Why Use PPC Ads?
Why should you use PPC ads when SEO is free? SEO by itself doesn’t always bring in the amount of traffic you need, especially if you’re starting up or growing. Paid advertising will boost the number of visitors to your site, which will in turn make the organic efforts of your SEO strategy more effective. Using both PPC ads and SEO together will improve your visibility online and bring in more visitors more quickly.
PPC Control
Another advantage of integrating PPC ads into your marketing campaign is that you have a lot more control over exactly how your ad appears. You can even add images to it to make it stand out more to potential customers. Plus, you don’t have to wait for Google to rank you at the top of the search results page. An ad placed at the top of the page can get the same visibility as being the top-ranked search organically, and will include the same benefits of increased visitor numbers.
Types of PPC Ads
PPC advertising is more than just creating an ad and waiting for customers to click. It’s a whole strategy, with different types of ads for different goals, audiences, and needs, designed to reach potential customers at different points in their search and decision-making process.
Search Engine PPC Ads
Search engine ads, such as Google Ads, are the ones that appear at the top of a search engine results page after a user has made a search using your targeted keywords. This kind of ad is intent-driven, meaning that it reaches users actively looking for products or services like yours. Search engine ads are aimed at capturing leads and driving traffic from users who are ready to buy.
Social Media PPC Ads
Social media ads run on social platforms like Facebook, Instagram, LinkedIn, and more. These ads allow you to target specific groups of people based on interests, demographics, location, and behaviors. This type of ad is most often used for building brand awareness, promoting products and services, and reaching audiences who aren’t necessarily already searching for you.
Display PPC Ads
Display ads are the ones that appear on third-party websites that have agreed to host ads. These are often used in conjunction with a remarketing strategy, which targets users who have already visited your website in order to keep your brand on their minds. Display ads can be used to reach new audiences as well as specifically target those who are already interested.
What Can BrainVine Do for You?
BrainVine’s expert team can help you not just with the industry-specific research needed to create a viral campaign, but we can also optimize your campaign for specific social media platforms to best leverage your audience to generate word-of-mouth buzz about your product or service. We’ll help create a guerilla marketing campaign that will go viral and increase your sales.
