We’ve been hearing for a while now that mobile-friendliness is a must for any website. It’s vital for anyone who wants their website to rank well with search engines because Google has been using a mobile-first approach since 2018, which means that it indexes the mobile version of a website first over the desktop version.
Despite the importance of mobile-friendliness for SEO, there are still some common mistakes that people are making with their websites.
What Is a Good Page Speed for SEO?
Page speed is one of the most important mobile-friendly factors for SEO. This is because how fast your website loads plays a major role in the first impression your users get of your site. If your site takes too long to load on a mobile device, then users won’t have the patience to stick around and wait for it to finish loading. The optimal page speed is three seconds or less. It’s at four seconds that users start to tap away.
How Do I Optimize Images for SEO?
Image optimization is also important for SEO. If images are too large, they’re not very user-friendly. No user wants to spend ages scrolling through massive images that they can’t see in their entirety because they’re larger than the size of a smartphone’s screen. When optimizing for mobile, your images should be an appropriate size for the size of the screen on which users will be viewing them. Decreasing image size will also decrease the amount of bandwidth the images use when loading, which also improves your page load speed.
What Size Should Font Be on Mobile?
Readability also plays a vital role in making a website mobile-friendly. If your users can’t read your content because it’s too big, too small, or even just poorly written, they’re not going to stay on your website for long. The font should be around 16 pixels, which is readable without forcing users to zoom in and out a lot.
What Is High-Quality Content?
Don’t forget that readability doesn’t just mean how the content looks but also includes the content’s substance. If your content is too industry-specific, you’re excluding a lot of readers. If your sentences are too long or difficult to understand, that also decreases the readability of your content. High-quality content doesn’t just provide users with useful information or information that they want to read. It’s also content that is easily readable to a larger number of people. When it comes to SEO, readability plays a large role in how well your site ranks.
Is My Web Page Mobile-Friendly?
The best way to know if your site is mobile-friendly is to ask Google. Google has a Mobile-Friendly Test Tool that will let you know the status of your web page. All you have to do is enter a URL into the tool’s box and after a few minutes, the tool will let you know whether or not your web page is mobile-friendly. Google’s tool will also let you know about any issues it finds that make your web page not mobile-friendly so you can address them.