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How to Optimize for the Featured Snippet

How to Optimize for the Featured Snippet

Reading Time: 2 minutes
optimize featured snippet

The Featured Snippet on Google’s SERP (search engine results page), often referred to as position #0, is the new #1 slot. Millions of Google searches return results with a Featured Snippet on the SERP, which means that it’s something you should aim for in your SEO strategy. But how do you properly optimize your content for the Featured Snippet?

How Does Keyword Research Impact the Featured Snippet?

Keyword research is important in SEO for a variety of reasons, but it’s also vital to ranking as the Featured Snippet. Keyword research is how you discover where your Featured Snippet opportunities are. The goal is to find out which keyword searches have a Featured Snippet in the results. Keywords that don’t return a Featured Snippet shouldn’t be abandoned, however, as you can still aim for the #1 spot.

How High Do You Have to Rank to Get the Featured Snippet?

Featured Snippets are pulled from the top ten search results. If you’re not on the first page of the SERP, then you won’t have a shot at getting the Featured Snippet. To start, you can focus on trying to get the Featured Snippet with keywords you already rank highly on. For other keywords, you should focus first on getting onto the first page because you try going after the Featured Snippet.

How Do I Write a Featured Snippet?

The Featured Snippet isn’t just your overall web page ranking highly. You can be the #1 result on the SERP and still not be the Featured Snippet. Your page needs to have what is called snippet bait. Snippet bait is a paragraph, table, or list formatted for being the Featured Snippet. Take a look at the existing Featured Snippets for your target keywords. You can use these for inspiration when it comes to the size and type of content that looks good as a Featured Snippet.

What Is Snippet Bait?

Snippet bait is a paragraph, list, or table that’s designed to be a Featured Snippet. To create one, create a subheader on your page that is a question that includes the keywords you’re targeting. Then, in the paragraph below the header, answer that question as concisely as you can. Snippet bait should be a part of a larger web page rather than a web page on its own. One webpage can actually have multiple snippet baits so long as they fit well with the overall topic of the page.

How Does Google Choose the Featured Snippet?

There isn’t someone working for Google whose job is to read through all of the contenders and choose the perfect Featured Snippet. Instead, Featured Snippets are chosen automatically by Google’s algorithm. Typically, the algorithm is looking for a specific answer to a particular query. For example, if the search query is a question, the Featured Snippet would be a concise paragraph, list, or table that accurately answered that question. For this reason, you should look for opportunities to answer questions that include your target keywords.

Need some help growing your web presence and strengthening your brand? You’ve come to the right place.

Taking Your Website’s Temperature: The Vitals that Google Looks for to Measure User Experience

Taking Your Website’s Temperature: The Vitals that Google Looks for to Measure User Experience

Reading Time: 3 minutes
The Vitals that Google Looks for to Measure User Experience
User experience is very important to Google. Even from the earliest days of the company’s history, Google sought to improve user experience online. Its algorithm updates have all been to that effect, to stop website owners from manipulating the system at the expense of Internet users (so-called Black Hat SEO tactics).


Now, websites that offer a better user experience tend to rank higher than those that don’t. But how does Google know that users have a good experience on one website and a bad experience on another? What does it use to measure user experience?

What Are Google’s Core Web Vitals?

Just like humans have vital signs that provide signals to doctors about a patient’s well-being, so do websites. These Core Web Vitals are signals to Google that a website is offering a good user experience (or not). As of May 2021, these Core Web Vitals an official part of Google’s ranking factors, so it’s important for webmasters to pay attention to them.

These Core Web Vitals are:

  • Cumulative layout shift (CLS)
  • First input delay (FID)
  • Largest contentful paint (LCP)

What Is Cumulative Layout Shift (CLS)?

Cumulative layout shift (CLS) occurs when content on a webpage shifts position. It happens when the content of a webpage isn’t loading in a synchronized manner. CLS can also occur when new content is loaded on top of existing content. It’s annoying to users because they may lose their place while reading your content or because a link they were about to click on has moved.

What Is First Input Delay (FID)?

First Input Delay (FID), is a measure of how quickly your website responds to an action from a user. For example, if a user clicks on a link, FID measures how long it takes to load the page that link leads to. A good FID score is 100 milliseconds or fewer. If a web page takes a long time to process a user’s action, that user may leave the website.

What Is Largest Contentful Paint (LCP)?

Largest Contentful Paint (LCP) is a metric that measures how long it takes for a webpage to load the largest object on the page. This largest object could be an image, a video, or a block of text. If this object takes a long time to load, a user can’t start enjoying the content on the page and may therefore click away.

What Other Vital Signals Does Google Use to Measure UX?

These three core vital signs aren’t the only signals Google looks for when it comes to measuring user experience. Google also looks for:

  • Mobile-friendliness
  • Safe browsing (no malware)
  • HTTPS (not HTTP)
  • Lack of pop-ups

Google also measures your click-through and bounce rates. If there’s something not in either list above that affects user experience negatively, users will click off your site, increasing your bounce rate, which in turn negatively affects your SERP rankings. 

Think of your own experiences as a user on the Internet. Try to emulate websites that you liked, on which you easily found what you were looking for and where the content was informative. Try to avoid features that you found annoying or that made you want to click away.

Need some help growing your web presence and strengthening your brand? You’ve come to the right place.