How Do Google Core Updates Affect SEO?

How Do Google Core Updates Affect SEO?

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woman working in front of a computer

Google often releases core updates to its algorithm in order to either address a problem or to improve the relevance and quality of search results for users. With Google changing how its search algorithm works so frequently, there can be some disruptions to SEO. But how, exactly, do core updates affect SEO and what can you do about it?

Do Core Updates Change SERP Rankings?

The short answer is that yes, an update can impact your rankings. It doesn’t always; in many cases, rankings may stay the same if your content still meets Google’s requirements for high quality. However, because the core update may reassess what Google considers to be top quality, rankings may decrease or even increase, depending on how your content matches up with the new qualifications.

What Does It Mean If Your Rankings Decrease After a Core Update?

Each core update just means that Google is adjusting how it ranks content in order to better match users with the best possible search results. In some cases, you may have ranked higher on a keyword that didn’t quite match your content as well and now you rank better for other, more suitable keywords. In other cases, you may need to revisit your content quality and update accordingly to meet Google’s standards.

What Can You Do If Your Rankings Drop After a Core Update?

Whether there’s something you can do or not will depend on the core update. If there’s a specific action you can take to restore your rankings to what they were before the update, Google will let you know. For example, when it switched to mobile-first indexing, optimizing for mobile devices first was something Google announced that you could do to improve your rankings. Sometimes, however, there’s nothing specific and Google will announce that along with the core update.

What Should You Do If There’s Nothing To Fix After a Core Update?

If Google has announced that there’s nothing to fix after a core update, then you should focus on improving the quality of your content and your website. This can mean focusing on EAT principles in your written content as well as improving the technical SEO on your website for things like loading speed.

Do Google Core Updates Cause Ranking Volatility?

It’s possible that a core update could cause volatility in the search rankings as the algorithm adjusts to the new criteria. Rankings may not stay static and may change multiple times during the weeks that the update is being rolled out. If in the immediate aftermath of an update, your rankings aren’t what you’d expect, don’t panic. It may take some time for the rankings to settle after the gradual rollout of the update.

Can You Anticipate a Core Update’s Ranking Changes?

There’s no real way to anticipate the changes that Google will make ahead of time. However, there are things you can do to future-proof your SEO. Focus on producing quality content that will benefit and engage your users. If users find your content genuinely useful and keep coming back to it, then your rankings may more easily recover or may not be affected at all by an update. You should also regularly revisit your technical SEO to make sure that your site is keeping up with current expectations for load speed.

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How Putting Users First Can Boost Your SEO

How Putting Users First Can Boost Your SEO

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mobile users

User experience plays a huge role in your search rankings. It may be one of the most important factors when it comes to SEO. After all, it doesn’t really matter how well-optimized your content is if users have such a poor experience on your site that they leave. Google tracks user experience and uses it as a factor in determining SERP rankings.

How Does Google Quantify User Experience?

User experience is a qualitative feature, so how can a search engine quantify it to influence SERP rankings? Google looks at more quantitative factors that can indicate user experience. For example, bounce rate and dwell time are both linked to user experience. A high bounce rate means users aren’t staying on your site. Whether that’s because the user experience is poor or because the site just isn’t what they’re looking for doesn’t matter; both are signs that the site isn’t meeting user needs and therefore shouldn’t be ranked as highly. A high dwell time, by contrast, indicates a good experience because users won’t stay for long on a site that isn’t meeting their needs and expectations.

How Can You Optimize for User Experience?

There’s no optimization shortcut for user experience. The only way to optimize for this essential SEO factor is to provide a good user experience. This means offering high-quality content written for users first rather than for search engines. Your SEO strategy should be for your audience, not to game search engines into ranking you higher than you should be.

What Is High-Quality Content?

Google uses the following criteria to determine whether content is high-quality:

  • Experience
  • Expertise
  • Authoritativeness
  • Trustworthiness

To have high-quality content that Google will rank at the top of the SERP, your content will need to embody all of those traits. This will involve well-written, informative content and demonstrating that you are an authority in your industry so that others will want to link to your content as a source.

Can You Use ChatGPT Content?

ChatGPT has taken the Internet by storm. The predictive text AI program already caused a lot of speculation on how it can change the way we work in many industries. There are rumors that companies may start to replace humans with ChatGPT for things like content production. However, this is not a good idea if you want to rank well, even after Google has stated it won’t punish AI-written content just for being written by an AI.

Is ChatGPT Content High-Quality?

The problem is that AI-written content just isn’t very good. There are some major limitations to what an AI can do. It looks good, but it tends to be more style than substance and substance is what Google is looking for with its EEAT criteria. That’s not even taking into account the factual errors, lack of ability to understand humans, and the fact that AI can really only work off of input that it gets from real humans

Are Keywords Important for User Experience?

While keywords are still important to an SEO strategy, it’s important to use them sparingly. Gone are the days of keyword stuffing actually improving your rankings. You’ll need to balance your keyword strategy with making sure that the content is readable. Write your content for your users, not for search engines, and that will help you to create high-quality content.

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ChatGPT 4: The Future of AI ChatBots

ChatGPT 4: The Future of AI ChatBots

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ChatGPT 4 The Future of AI ChatBots

ChatGPT is taking the world by storm. Ever since Open AI’s chatbot was released, the internet has been buzzing with reactions ranging from excitement for the new possibilities to concern about the impact it may have on many industries. In addition, the version of ChatGPT that is available for free isn’t even the latest model.

ChatGPT’s GPT-4 model has already been released for ChatGPT Plus subscribers, even though it most likely won’t be available to free users until the next version after 4 is released to Plus subscribers. While it’s exciting to look forward to what GPT-4 will offer, it’s also important to remain aware of its limitations.


What Does ChatGPT-4 Do Better Than ChatGPT-3.5?

There are many ways in which GPT-4 has improved upon its predecessor. These range from simply improving upon existing capabilities to brand-new features. Continue reading to find out more.


ChatGPT 4 Can Interact With and Analyze Images

While GPT-4 won’t be able to generate AI images (that’s the job of Open AI’s other AI, called DALL-E), this version of ChatGPT will be able to interpret and analyze images. This means that you can give ChatGPT an image and ask it questions regarding that image and it will be able to respond. This means that instead of requiring text in order to initiate an interaction between ChatGPT and the user, images can be incorporated.


ChatGPT 4 Will Understand and Process Language Better

Another improvement over the currently released version of ChatGPT is ChatGPT 4’s increased language capabilities. There are limitations to ChatGPT’s current language skills. GPT-4’s improved language model means that this new version of the AI can not only sound more naturally human but can also understand and produce responses in specific dialects of a language rather than just the most standard version.


ChatGPT 4 Will Be More Creative and Collaborative

This newer model of ChatGPT will be both more creative and more collaborative. This means that it can better gather information from multiple sources at once and then combine them to formulate a better answer. ChatGPT 4 can also collaborate with users in order to increase creativity in producing written content, even writing in different styles from technical writing to screenplays.


ChatGPT 4 Is More Accurate Than ChatGPT 3.5

Another benefit of GPT-4 is its increased accuracy. While no AI chatbot is currently immune to inaccuracies and biases, ChatGPT 4 will greatly improve upon the previous version’s accuracy by about 40%.


What Are the Limitations of ChatGPT 4?

ChatGPT 4 may improve upon ChatGPT 3.5, but it still carries certain limitations. These range from accuracy issues to an inability to truly understand humans.


ChatGPT 4 Can’t Address Current Events

ChatGPT 4 shares the same limitation as the current version of the AI in that it was trained on content only from 2021 or earlier. This limits its ability to discuss current events. ChatGPT 4 also isn’t able to speculate on future events.


ChatGPT 4 Can Be Incorrect

Even though GPT-4 is among the best of the AI chatbots out there, it is still often incorrect. It can produce biased or even just flat-out wrong answers. It also can suffer from what is referred to as “hallucination” in the AI world. This means that the AI can’t tell the difference between something that is true and something that isn’t and gives a response that is based on incorrect information.

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How Does Google Evaluate Experience?

How Does Google Evaluate Experience?

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How Does Google Evaluate Experience
Google has been evaluating content based on EAT (Expertise, Authoritativeness, and Trustworthiness) for years now. These three characteristics have guided Google’s algorithm in how it measures the quality of content. Lately, Google has added a fourth characteristic: Experience.

Why Is Google Adding Experience?

The intention behind adding Experience to its content quality evaluation is to help provide the best possible content for users. If someone is searching for reviews on a pair of shoes, for example, that information is better coming from someone who’s purchased them and worn them rather than someone who hasn’t.

When Is Experience Applicable?

Experience applies to all kinds of content. A demonstration is best performed by someone who’s done it before. A museum is best reviewed by someone who’s actually been there. A restaurant is best described by someone who has been there or who works there.

Why Is Experience So Important?

Experience ties into Trust, the final characteristic of the EEAT acronym. Google considers Trust to be the most important of those qualities, with the others there to support it. The idea is that users will trust someone more who has first-hand, personal experience with the content they’re providing, not just knowledge about it.

How Does EEAT Help Your Search Rankings?

EEAT is Google’s content quality assurance program. It’s how you demonstrate not just to Google but to your audience that you know what you’re talking about and can be trusted to provide accurate, helpful, and trustworthy content. You’re demonstrating that you’re an authority in that topic that they should trust to give them information they need and want.

How Does Google Measure EEAT?

Google ranks web pages on its SERPs using an algorithm, so how can it measure something subjective like experience or trustworthiness? The short answer is that it can’t. The long answer is that Google measures users’ behavior regarding your content and translates that into its guidelines for what makes content high-quality (the EEAT guidelines). Google may also analyze the keywords in your content, looking for not just the ones you’re trying to rank for but also other words you’d expect to find in quality content about that topic (for example, bamboo, conservation, and China in content about giant pandas).

What User Behavior Does Google Measure?

Google takes into account user behavior when it ranks pages. This behavior includes how quickly they return to the SERP after clicking on a result, how many different web pages on a particular site they visit, and how they interact with a site. If a user clicks on a link and then almost immediately navigates back to the SERP, that’s a sign that that page wasn’t what the user was looking for and therefore should be lower down in the search results. By contrast, a site where the user stays for a long time, views multiple pages, watches videos, makes a purchase, signs up for a newsletter, etc. is one that is more likely to rank higher for that keyword.

How Do You Demonstrate Experience?

So you have first-hand experience with the topic you’re producing content about. But how do you demonstrate that first-hand experience in a way that Google will understand? Primarily, you should focus on demonstrating your experience to the user. Users are more likely to trust someone with personal experience and will therefore be more engaged with that content, which will translate into the positive user behavior that Google rewards.

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Common Mobile-Friendly Issues That Need to Be Corrected

Common Mobile-Friendly Issues That Need to Be Corrected

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Common Mobile-Friendly Issues That Need to Be Corrected

We’ve been hearing for a while now that mobile-friendliness is a must for any website. It’s vital for anyone who wants their website to rank well with search engines because Google has been using a mobile-first approach since 2018, which means that it indexes the mobile version of a website first over the desktop version.

Despite the importance of mobile-friendliness for SEO, there are still some common mistakes that people are making with their websites.

What Is a Good Page Speed for SEO?

Page speed is one of the most important mobile-friendly factors for SEO. This is because how fast your website loads plays a major role in the first impression your users get of your site. If your site takes too long to load on a mobile device, then users won’t have the patience to stick around and wait for it to finish loading. The optimal page speed is three seconds or less. It’s at four seconds that users start to tap away.

How Do I Optimize Images for SEO?

Image optimization is also important for SEO. If images are too large, they’re not very user-friendly. No user wants to spend ages scrolling through massive images that they can’t see in their entirety because they’re larger than the size of a smartphone’s screen. When optimizing for mobile, your images should be an appropriate size for the size of the screen on which users will be viewing them. Decreasing image size will also decrease the amount of bandwidth the images use when loading, which also improves your page load speed.

What Size Should Font Be on Mobile?

Readability also plays a vital role in making a website mobile-friendly. If your users can’t read your content because it’s too big, too small, or even just poorly written, they’re not going to stay on your website for long. The font should be around 16 pixels, which is readable without forcing users to zoom in and out a lot. 

What Is High-Quality Content?

Don’t forget that readability doesn’t just mean how the content looks but also includes the content’s substance. If your content is too industry-specific, you’re excluding a lot of readers. If your sentences are too long or difficult to understand, that also decreases the readability of your content. High-quality content doesn’t just provide users with useful information or information that they want to read. It’s also content that is easily readable to a larger number of people. When it comes to SEO, readability plays a large role in how well your site ranks.

Is My Web Page Mobile-Friendly?

The best way to know if your site is mobile-friendly is to ask Google. Google has a Mobile-Friendly Test Tool that will let you know the status of your web page. All you have to do is enter a URL into the tool’s box and after a few minutes, the tool will let you know whether or not your web page is mobile-friendly. Google’s tool will also let you know about any issues it finds that make your web page not mobile-friendly so you can address them.

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SEO in 2022

SEO in 2022

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SEO in 2022
As we leave 2021 behind us and move into the new year, it’s important to re-evaluate your SEO strategy. Things change as Google makes updates and tweaks to its algorithm and the new year is a good time to start fresh. Check out these trends that are likely to play a major role in SEO in 2022.

Is EAT Still Important in 2022?

EAT stands for expertise, authority, and trustworthiness. Together, these three factors function as one of the most important ranking factors. Google’s aim is to provide users with the most relevant and useful websites possible based on their search query. The greater your expertise, authority, and trustworthiness, the more relevant and useful Google will see your site, and therefore, the higher your site will rank on SERPs.

What Is EAT?

EAT is such an important part of SEO that it bears repeating. If you’re not already focused on EAT, you should be.

  • Expertise – show your expertise with accurate, in-depth information
  • Authority – show your authority with high-quality citations of your content
  • Trustworthiness – show your trustworthiness by having good brand perception with high standards for quality content

All three of these are important, but authority may be the most difficult to obtain because it requires others to link to your site. In 2022, a content promotion campaign can help to draw awareness to your content and, so long as your content is high-quality, encourage the links and social media shares that will boost your authority.

How Important Is Link-Building in 2022?

Link-building remains an important part of SEO as we move into 2022. Link-building, as long as the links in question are high-quality links, will help to improve your website’s authority. This, in turn, will help to boost your rankings. On top of that, the more people that link to your site, the more opportunities there are for people to find your content.

Is It Still Necessary to Optimize for Desktop?

Google has been using a mobile-first optimization approach for many years now in order to encourage people to make their websites more mobile-friendly. This was important because so many people were starting to use mobile devices for searching. However, that doesn’t mean that desktop computers should be ignored, either. User experience for all users, whether mobile or desktop, is important for SEO.

Should You Optimize for Voice Search?

In 2022, if you haven’t already optimized for voice search, you should strongly consider doing so. Voice search is becoming more and more common as users take advantage of voice search capabilities and AI like Siri and Alexa. With each year, voice search optimization becomes more important. To optimize for voice search, focus on longer key phrases, especially in the form of questions. Most people use voice search in a conversational way, asking questions of the AI like they would another person.

What SEO Mistakes Should You Avoid in 2022?

Google gets smarter and smarter every year about punishing websites for black hat SEO tactics. These are shady tactics that prioritize gaming search engines over the experience of actual Internet users. Things like keyword stuffing, ad-heavy sites, pop-up ads, low-quality link schemes, duplicate content, videos that automatically start playing, and more are all examples of things to avoid. Think about what you as a user find annoying when visiting websites.

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