How Putting Users First Can Boost Your SEO

How Putting Users First Can Boost Your SEO

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mobile users

User experience plays a huge role in your search rankings. It may be one of the most important factors when it comes to SEO. After all, it doesn’t really matter how well-optimized your content is if users have such a poor experience on your site that they leave. Google tracks user experience and uses it as a factor in determining SERP rankings.

How Does Google Quantify User Experience?

User experience is a qualitative feature, so how can a search engine quantify it to influence SERP rankings? Google looks at more quantitative factors that can indicate user experience. For example, bounce rate and dwell time are both linked to user experience. A high bounce rate means users aren’t staying on your site. Whether that’s because the user experience is poor or because the site just isn’t what they’re looking for doesn’t matter; both are signs that the site isn’t meeting user needs and therefore shouldn’t be ranked as highly. A high dwell time, by contrast, indicates a good experience because users won’t stay for long on a site that isn’t meeting their needs and expectations.

How Can You Optimize for User Experience?

There’s no optimization shortcut for user experience. The only way to optimize for this essential SEO factor is to provide a good user experience. This means offering high-quality content written for users first rather than for search engines. Your SEO strategy should be for your audience, not to game search engines into ranking you higher than you should be.

What Is High-Quality Content?

Google uses the following criteria to determine whether content is high-quality:

  • Experience
  • Expertise
  • Authoritativeness
  • Trustworthiness

To have high-quality content that Google will rank at the top of the SERP, your content will need to embody all of those traits. This will involve well-written, informative content and demonstrating that you are an authority in your industry so that others will want to link to your content as a source.

Can You Use ChatGPT Content?

ChatGPT has taken the Internet by storm. The predictive text AI program already caused a lot of speculation on how it can change the way we work in many industries. There are rumors that companies may start to replace humans with ChatGPT for things like content production. However, this is not a good idea if you want to rank well, even after Google has stated it won’t punish AI-written content just for being written by an AI.

Is ChatGPT Content High-Quality?

The problem is that AI-written content just isn’t very good. There are some major limitations to what an AI can do. It looks good, but it tends to be more style than substance and substance is what Google is looking for with its EEAT criteria. That’s not even taking into account the factual errors, lack of ability to understand humans, and the fact that AI can really only work off of input that it gets from real humans

Are Keywords Important for User Experience?

While keywords are still important to an SEO strategy, it’s important to use them sparingly. Gone are the days of keyword stuffing actually improving your rankings. You’ll need to balance your keyword strategy with making sure that the content is readable. Write your content for your users, not for search engines, and that will help you to create high-quality content.

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How to Help Stressed Consumers Make Brand Choices

How to Help Stressed Consumers Make Brand Choices

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confused woman

Within any industry, there are many brands customers can choose from. The trick is convincing them to choose yours. But in an increasingly stressful and competitive world, how can you stand out from the crowd without overwhelming potential customers? There are two important ways a brand can do this: forge a connection with its audience and find ways to make their lives easier.

Ask yourself the following questions to see how your brand could connect with consumers and how you could help to make their lives better.

How Can Your Brand Provide Solutions to Your Customers?

Thinking about how your brand could offer a solution to a problem your consumers are facing can go a long way. Many people are stressed out, worried and anxious about the future. Identify problems that your services or products can solve, either present or future, and offer those solutions in your marketing. Don’t make your customers figure it out themselves; they’ve got enough on their minds already.

How Can Branding Simplify Decision-Making?

Because there are so many options for consumers to choose from, standing out above the rest now often means helping make the choice simpler. People are often overwhelmed by the sheer number of choices out there, so helping them to manage that choice overload can be very attractive to potential customers. Plus, if your brand is able to help reduce decision paralysis, then that may increase the likelihood of the ultimate choice being your own brand.

How Can Your Brand Connect with Consumers?

Another way you can appeal to consumers is by using your brand to forge a connection with them. People want to buy goods and services from companies that they feel align with their own values and how they want to feel. Think about how you can convey those values and how you can use your brand and associated marketing to make a connection that consumers will find meaningful. People don’t typically want to be sold to, but they are more willing to buy from companies they perceive as friendly.

Do Consumers Appreciate Nostalgia in Branding?

Capitalizing on nostalgia is an option for brands looking for ways to connect with their customer base. Look at the age range of your target audience and think about what that age group might feel nostalgic about. For example, Millennials and Gen Z are now in their twenties and thirties, with jobs and mortgages. This may be an influencing factor behind the nostalgia-based trends highlighting the ‘90s.

Highlighting a time period that your customer base feels nostalgic about is a way to connect with them over something that makes them feel good and reminds them of a simpler time in their lives. It can also promote the positive emotions that these memories bring to the surface.

How Can Brands Combine Solutions and Connection?

Offering clear solutions to consumers and building a connection with them can go hand in hand. The language of your branding and video content can point to how your brand can make consumers’ lives easier, while images, coloring, and other themes could promote a personal connection with your audience, whether it’s via nostalgia or current values, or something else.

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What Has Changed with Google My Business?

What Has Changed with Google My Business?

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What Has Changed with Google My Business
Google My Business is a great way for businesses to help local customers find them. It’s linked to Google Maps and offers online users an easy way to find out more information about the business. It’s essentially a free online listing that helps your business appear to users on local Google searches. However, Google My Business (or GMB) has undergone some changes since the autumn of 2021.

What Is Google Business Profile?

To start, Google My Business is undergoing a name change. It will be known as Google Business Profile. The platform has undergone multiple name changes over the years, including Google Local and Google+. Even with the name change, it’s likely that you’ll still see Google My Business, GMB, and even some of the earlier names show up occasionally in Google’s wording.

How Do You Access Google Business Profile?

GMBThere used to be a Google My Business app that profile managers could use to make changes to a GMB profile. That app is retired as of 2022, but there are other easy ways to make GMB profile changes. Managers can access their Google business profile either through Google Maps or via a Google search for the business’ name. If you’re logged into a Google account that is linked to that GMB profile, then you can just do a search for “my business” to access the profile.

How Has Support for Google Business Profile Changed?

Google also announced that in 2022, the GMB portal would support mostly larger businesses that have more than one location. This announcement has prompted a mixed response. Some worry that small and medium-sized businesses won’t get the support they need. Others believe that this won’t have any major impact on smaller businesses because GMB is more frequently used by larger businesses already anyway. At the moment, we’re waiting to see the results of this change.

Is Google My Business Still Important?

Despite the changes being made to the platform, its importance for local SEO remains. Businesses of all sizes should have a profile filled out so that users can more easily find the company. The better filled-out the profile is, the more beneficial it is for SEO.

Do You Have to Have a Physical Address to Use Google My Business?

Do You Have to Have a Physical Address to Use Google My BusinessYou can use Google My Business (or Google Business Profile) even if you don’t have a physical address. It’s best for local SEO, however, because it’s linked to Google Maps. This means that your business will benefit most from using a Google Business Profile if there’s a specific geographic area that you’re targeting with your products or services.

Do You Have to Pay to Use Google Business Profile?

At the moment, the profile part of Google Business Profile is completely free. You do have to pay to use ads, however. While some have concerns that Google will eventually make a GMB listing a paid one, there isn’t any indication that this is going to change at all, let alone sometime soon.

Need help in improving your presence on search engines?

Why Local SEO Is So Important

Why Local SEO Is So Important

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Why Local SEO Is So Important

If your business has any kind of physical location, then local SEO is essential for your Internet marketing strategy. But what exactly is local SEO? How is it different from SEO? And how does it impact your business’ marketing strategy?

What Is Local SEO?

Local SEO is search engine optimization that specifically targets a local audience. Up to 45% of all Google searches that are made are for local companies. For example, a local search is “coffee shop near me” or “dog groomers in Portland”. Optimizing for local SEO will help your business to be found in searches made for businesses in your area or in your city.

How Is Local SEO Different from SEO?

In many ways, local SEO and SEO are the same thing. Both aim to make your website easier for users online to find. The difference is in the focus location. Local SEO focuses on getting your business found by users searching for companies like yours in their location. Regular SEO focuses on getting your business found on a more global scale.

Who Needs Local SEO?

Local SEO plays an important role for any business that has a physical location. If you have an actual brick-and-mortar building for your store, restaurant, salon, office, or another type of business, then local SEO will help you to get found by searchers. It’s also important for companies that may not have a physical location but do have a physical presence in that they operate in a specific area, such as caterers, musicians, electricians, etc.

The only types of businesses that do not need local SEO are those that are online only. For example, an e-commerce company or a company that offers exclusively online services won’t need to advertise a local presence because there isn’t one.

How Does Local SEO Help Businesses?

Local SEO helps businesses rank on search engine results pages for searches made by users looking for local businesses. Having a local SEO strategy can even help you if your business doesn’t actually have a website. This is because some local SEO optimization techniques involve using Google.

How Do You Optimize for Local SEO?

    To optimize for local SEO, you’ll need the following:

  • Claim your business profile on Google My Business (GMB)
  • Completely fill out your GMB profile
  • Include your location in your keywords
  • Link building
  • Customer reviews
  • Optimize your website for mobile

What Is Google My Business?

Google My Business, or GMB, is an online database of business profile listings run by Google. Even if you haven’t claimed your business on GMB, your company likely already has a profile. If you haven’t claimed your GMB profile yet, then it may not perform as well as it could for your local SEO. Once you’ve claimed your business, you can fill out the profile completely. The more information your GMB profile has about your business, the more it will help your local SEO.

GMB is also how businesses that don’t have a website can still have a local SEO strategy.

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