Can ChatGPT Replace Your Written Content?

Can ChatGPT Replace Your Written Content?

Reading Time: 11 minutes
Can ChatGPT Replace Your Written Content
Artificial intelligence may sound like something out of science fiction, but it’s been an integral part of our lives for many years now. Google’s search algorithm incorporates artificial intelligence to match users’ search queries with the best possible results. Your email program’s spellchecker is also AI. Both of these have been around for a long time.

More recent developments in artificial intelligence have seen the rise of programs that can do everything from chatting with you like a human would to actually producing written content. ChatGPT is one such artificial intelligence program.



ChatGPT and other artificial intelligence programs are set to revolutionize a number of industries. A prominent question is whether or not AI can replace a human writer. The short answer is no. This is because not only is passing off AI-written content as your own considered plagiarism, but that content also may not be of the highest quality. How good ChatGPT’s content can be depends on how you phrase your question or request. Additionally, there are limits to how much an AI can understand human needs.


Key Takeaways

  • Taking AI-written content and presenting it as your own is plagiarism, whether it’s online or in an academic setting.
  • There are limits to ChatGPT’s knowledge and quality that could result in incorrect, offensive, or even harmful content.
  • What you get out of ChatGPT depends on what you put in – learning how to phrase a request or a question to get the most out of using the AI platform is a skill unto itself.
  • ChatGPT can be a powerful tool to help writers and marketers but it can’t replace the humans involved.


What Is ChatGPT?

ChatGPT is an artificial intelligence model that operates in a dialogue format. This means that you can ask ChatGPT questions and provide it with input and get a response. By feeding ChatGPT the right input, you could use it to write a blog post, an essay, a web page, an article, and more.

When Was ChatGPT Released?

ChatGPT was released in November of 2022, when it almost immediately began trending online. ChatGPT has had a lot of people talking about what it can do and how much it might change marketing and writing.

How Does ChatGPT Work?

ChatGPT works by sifting through terabytes worth of written content, which amounts to billions of words of writing, in order to find the answer to a question or a response to input from a user. This means that while ChatGPT may respond like a person, it’s limited in what it can say by the content it can access. It can’t create anything new or original like a human can, it can only produce answers based on existing content. ChatGPT is also limited in its access to content because it’s not connected to the Internet as a whole.

Can ChatGPT Replace a Human Writer?

According to OpenAI, the company that created ChatGPT, there are three limitations to ChatGPT:

  1. ChatGPT might occasionally provide incorrect information
  2. ChatGPT might occasionally provide biased content or harmful instructions
  3. ChatGPT might have limited knowledge of events and the world in general after 2021

Keeping these limitations in mind and the fact that ChatGPT is also limited in the input it receives from the content it can access, it’s currently not recommended to use ChatGPT to replace a human writer. ChatGPT and any other AI can “read” billions of words of data, but still not actually understand either the information it’s been given or the people it’s responding to. There are elements of nuance, knowing your audience, and other human experiences that ChatGPT won’t be able to capture in the way a real human would.


How Do You Use ChatGPT?

To use ChatGPT, go to and either create an account or log in. If you’re creating an account, you’ll be sent an email to verify your account. You’ll also have to input some personal information, such as your name and your phone number (Open AI will send you a verification code). You’ll then be taken to the main screen of ChatGPT.

main screen of ChatGPT

Once you’re at ChatGPT’s prompt screen, go ahead and enter your first command or query. A few simple examples are below:




Can ChatGPT Be Used to Produce Written Content?

ChatGPT has a variety of uses, from homework help and language translation to shopping and cooking. In the case of writing an essay or writing a blog or article, you could ask ChatGPT questions about your topic and then use its responses. In a blog, for example, headers are often questions. ChatGPT could technically write the blog for you just by answering each of those questions.

It may not be the best idea to use ChatGPT to produce content for you without a human writer to rework the content, however. This is for a variety of reasons, from accuracy to the risk of accidental plagiarism.


BrainVine’s ChatGPT Test

An AI that can answer questions a writer asks is helpful, but that’s not what might let the program replace a human writer. BrainVine conducted a test with ChatGPT to determine whether it could effectively write for you, not just answer a few questions. Additionally, we wanted to determine whether or not ChatGPT could create written content optimized for SEO, which is a major component of written content on the Internet.

Write an Article About Travel


ChatGPT delivered exactly what was asked. We requested an article about travel and that’s what it provided. The article is very general, but so was the request. ChatGPT won’t be able to take a general request like ‘write an article about travel’ and then turn it into something specific. If you want to use ChatGPT to aid in your content strategy, then you’ll need to specifically plan out what you want it to write about. Human writers can come up with their own topics within a certain category, but an AI cannot.

Write an Article About Traveling to London


Even with a more specific question, ChatGPT’s response is still very general. This isn’t any information that I couldn’t find out via Google. There’s none of the detail and creativity, or personal experience, that really makes human-written content shine. If I want to know what London is like, ChatGPT isn’t going to answer that question for me. Even asking ChatGPT directly, ‘What is London like?’ results in a response about the food and museums.


Write a Blog That Will Help My Jet Charter Website with SEO


With a human writer, you can give them the instruction to write a blog that will help your website with SEO. ChatGPT didn’t understand that instruction and instead of writing an SEO-optimized blog that would help a jet charter company improve its SEO strategy, it instead produced an article making suggestions for how a website can improve its SEO. While these tips, which include keyword research and optimizing your website structure, are helpful, they’re not what was requested.

This suggests that ChatGPT may be able to write, but it a) doesn’t always accurately understand what the person inputting a question or request actually wants and b) cannot optimize your content for SEO. Any mention of SEO may result in an article about SEO. Additionally, the fact that it doesn’t have access to data from after 2021 means that any tips it has about SEO are outdated in an industry that moves incredibly quickly.

Write a User-Friendly Article That Will Help My Jet Charter Website with SEO


Asking for a user-friendly article that’s helpful for a jet charter company’s SEO produced an actual article rather than just SEO tips. The quality of ChatGPT’s answer does depend on how well you phrase your request. Using ChatGPT is a skill unto itself and it, therefore, requires some time and practice to properly learn how to use the tool.

Write an SEO-Optimized Article for a Private Jet Charter Website


For this test, we directly asked ChatGPT to optimize the article for SEO. The earlier article in which we asked for a user-friendly article with SEO was better optimized with keywords pertaining to private jet travel in the header and a numbered list. This article would need to be optimized after the fact.

Can ChatGPT Produce Your Written Content?

At first glance, it looks like ChatGPT could be a cheap and fast way to generate written content. You might think that it could replace the need to hire a human writer or keep a writer on staff. However, that’s not quite the case. ChatGPT and other artificial intelligence programs are intended to be tools to aid writing, not to be the writer.

Why Shouldn’t You Use ChatGPT to Produce Your Written Content?

You can definitely use ChatGPT as a resource, but it shouldn’t function as your writer. Sure, it can generate an article if you tell it to, but Open AI only allows ChatGPT access to certain content. This means limitations in the information that it can provide and the risk of inaccuracies and even bias because ChatGPT doesn’t understand what is offensive and what is not.

On top of that, it’s usually pretty obvious when something has been written by an AI. And when your written content is intended to be used as part of an SEO campaign, you should know that AI can recognize what is written by other AI.

How Can You Tell Something Has Been Written by AI?

Artificial intelligence-written content tends to be simpler than human-written content. The vocabulary tends to be more repetitive and the sentence structure is less complex. AI also just isn’t as creative as a human and has no ability to be original. Plus, Google and other search engines are able to detect AI-generated content, which can impact your SEO.

If you look at the above article examples, you may also notice that the depth of research just isn’t there. What’s more, the user experience (UX) isn’t considered in any notable way. There are no subtitles, no bullet lists, no numbers – nothing to help the user skim through the content for what they’re most interested in.

Can You Use ChatGPT for SEO?

AI-generated content from a program like ChatGPT impacts your SEO negatively primarily if you use them as a replacement for a human writer. Google can recognize when content is AI-written and while Google’s latest update revealed that the search engine won’t penalize content written by an AI just because it’s written by an AI, that doesn’t mean that using exclusively AI-written content is actually good for your SEO.

Does Google Penalize AI-Written Content in Search Rankings?

In the past, Google would penalize content written entirely by an AI with lower rankings in its SERPs. However, shortly after the release of ChatGPT, Google issued an announcement that revealed it would no longer lower the rankings for AI-written content just for being written by an AI. However, that doesn’t mean AI-written content won’t rank lower than human-written content due to other factors, such as quality or SEO optimization.

Can ChatGPT Optimize for SEO?

On its own, ChatGPT doesn’t appear to optimize for SEO the way that Google describes as high-quality. AI-written content isn’t likely to fulfill EEAT, for example. Just because Google isn’t penalizing content for being AI-written doesn’t mean that it’s not still going to focus heavily on promoting high-quality content that displays expertise, authority, trustworthiness, and, its newest addition, experience. AI has no experience with anything in the real world. It can only look through content that humans have produced for answers.

Is Using AI Plagiarism?

Using an AI to write your content for you is plagiarism, even though the author of the content isn’t human. Plagiarism is the act of taking someone else’s work and passing it off as your own, even if that someone isn’t actually living. This is why the academic world is cracking down so hard on students’ use of AI in writing essays.

In fact, the makers of ChatGPT have produced software that can detect whether something was written by an AI or not to mitigate the effects of people using ChatGPT. In fact, they’re also taking steps to include a watermark on anything produced by ChatGPT so that it’s easier to spot.

Is Plagiarism Bad for SEO?

The moral and legal implications of plagiarism aside, it’s also bad for SEO. This is because, with an AI, you can’t guarantee that someone else didn’t ask the exact same question and get the same answer. When Google detects that there is duplicate content, it doesn’t know which page to send viewers to, causing both to drop in rankings because they’re essentially splitting the views between them. With a popular topic, the views could be split even further.

Can AI-Written Content Provide a Good User Experience?

UX plays a major role in SEO because it doesn’t matter how well your content is optimized if users don’t like it, don’t find it useful, or otherwise don’t want to stay on your site. Google measures a good user experience with things like dwell time and bounce rate, figuring that if someone spends a lot of time on your site, then they must have found the experience valuable in some way.

While content from ChatGPT is definitely written in comprehensible, natural-sounding English, it isn’t necessarily going to provide an excellent user experience of the type that would help with your SEO.

Can ChatGPT Produce High-Quality Content?

AI-written content has been described as “a confident bullshitter that can write very convincing nonsense” or “an undergraduate confidently answering a question for which it didn’t attend any lectures” by Benedict Evans, a technology analyst. When you read through content produced by an AI, that comparison seems to fit. In our test of ChatGPT, we did notice that the content was rather thin, filled with easily-Googleable answers rather than the creativity and analysis that you would expect from a good human writer.

At the moment, AI-written content just doesn’t compare in terms of quality to that produced by a human writer. If you’re interested in earning the top rankings on Google SERPs, then relying on AI-produced content is not going to get you there, even without Google purposely penalizing AI content.

What AI Tools Can Improve SEO?

There is a Google Chrome extension that works with ChatGPT called AIPRM. When you add this extension to your browser, it adds a lot of different features to ChatGPT that can help you with SEO, from your keyword strategy to examining your competitors’ content for ways to improve upon it (so you can rank better).


While ChatGPT may not have been able to produce high-quality, well-optimized content entirely on its own with no human input, there are a lot of tools that can utilize ChatGPT to aid human writers in better optimizing their work.


ChatGPT is an incredible tool that can help with both writing and SEO. However, it can’t take the place of a real human doing the work. This is both out of concerns of plagiarism and the fact that an AI isn’t capable of understanding the nuances of human communication. AI-written articles may look good on the surface but typically can’t achieve the depth that human-written content can. How well ChatGPT works as a tool for you, however, does depend on how well you phrase your question or request and there may be a learning curve to take full advantage of its capabilities.

Need help in improving your presence on search engines?

Why No One Can Guarantee Page 1 SERP Rankings

Why No One Can Guarantee Page 1 SERP Rankings

Reading Time: 3 minutes
Why No One Can Guarantee Page 1 SERP Rankings

Ranking on the first page of Google’s SERP is the ultimate goal for many in SEO. There are SEO marketing companies out there that promise they’ll get you onto the first SERP page, but that’s not actually possible to guarantee. Even Google warns you to beware of any SEO company that promises a guaranteed ranking.


Is Guaranteed Page 1 SERP Rankings a Scam?

Any company that absolutely guarantees ranking on the first page of the search results might be a scam. Legitimate SEO marketing companies recognize that there’s a lot we just don’t know about Google’s algorithm because Google itself keeps that information obscured. There is a lot that we do know, but there’s enough that SEO experts can’t control that it’s impossible to actually guarantee top rankings.


How Do Companies Guarantee First Page Rankings?

The companies that do guarantee first-page rankings may not be lying. However, the way they go about delivering on that promise may not actually help you very much. For example, these companies might get you to rank #1 for an obscure keyword that no one is actually using. They’ve delivered on their guarantee of a first-page ranking, but it’s not helpful and it’s a low return on your investment.

Alternatively, they might be using black hat SEO tactics or other unhelpful strategies to boost your rankings like artificially inflating your rankings with bots.


Why Are These Strategies Bad?

These strategies are ultimately not good for your business’s marketing strategy even though they might get you on the first page of Google’s SERP. This is because getting on the first page shouldn’t be the end goal. Ranking well is a means to an end, rather than the end itself, and all of the black hat tactics used by scammers treat the ranking as the actual end goal. There’s no point in ranking highly if it’s not actually going to boost your business or convert visitors to customers.

For example, if no one’s searching for the keywords that you’re ranking well for, or if all of your visitors are bots, you’ll rank well, but you won’t actually see any of the benefits of ranking well.


What SEO Tactics Are Beneficial?

The best way to improve your rankings for real, in a way that can improve your sales and conversions, is to follow Google’s recommendations. Create your content for users, not for search engines, and focus on EAT (Expertise, Authority, and Trustworthiness). You’ll also want to make sure that your website is well-optimized and that you have a Google My Business profile that is completely filled out. Run a link-building campaign and do your keyword research.

An SEO marketing company that offers those things without promising a first-page ranking, which cannot be guaranteed, is a better bet than one that does.


What Should You Look for in an SEO Marketing Company?

If you’d like to outsource your SEO marketing, there are plenty of companies out there that aren’t scammers. BrainVine, for example, focuses on user experience as a way to improve your rankings and conversions while also offering services such as link building, content creation, and more. Transparency is something you should look for. Your SEO marketing team should be willing to explain what they’re doing and should also be open about the results.

A legitimate SEO marketing company can help you to boost your rankings and add real value to your company. We just can’t guarantee a #1 SERP ranking due to factors that only Google controls.

Need help in improving your presence on search engines?

Why You Shouldn’t Use an AI Writer

Why You Shouldn’t Use an AI Writer

Reading Time: 3 minutes
Why You Shouldn't Use an AI Writer

We’ve been hearing a lot lately about the use of artificial intelligence in everything from Google’s search algorithm to predictive text. Now, there are AI writing tools that can help produce content. Help is the operative word, however, as these are writing tools that can aid a writer. They’re not a replacement for a real, human writer.


What Are AI Writing Tools and What Can They Do?

If you use Gmail or Google Docs, you may have already seen some AI writing tools without realizing it. The predictive text features and even the spell checker are all forms of artificial intelligence. There are much more advanced AI writing tools available now, which use real-world data to produce written content.


What Are the Limitations of AI Writing Tools?

We’re not yet to the point where AI resembles C-3PO from Star Wars. AI at this point in human technological development is a tool, rather than a replacement for writers. AI writing tools need input from writers in order to generate any sort of content at all and also need a human writer to review and adapt the content.


Will AI Ever Replace Human Writers?

Consider C-3PO again. He’s an artificial intelligence designed to understand and communicate with humans. He’s a protocol droid whose primary purpose is human/cyborg relations. Yet he spends all nine Star Wars films bumbling around and generally annoying every human he comes across. He’s repeatedly told to shut up or is outright deactivated by fed-up human characters.

No matter how good AI gets at parsing existing content and using that to generate new content of its own, there will always be parts of the human experience that AI won’t be able to understand. There are parts of the human experience that humans misunderstand. It’s therefore difficult to imagine AI writing being anything other than a tool that a human must provide input for and must adapt in order to produce high-quality content.


Is AI-Generated Content High-Quality?

Quality of writing is one of the biggest differences between AI writing and human writing. If you take the content generated by an AI writing tool and then don’t change it at all, you’ll end up with content that uses the keywords you’re trying to rank for in SEO. However, you’ll also end up with content that doesn’t meet Google’s EAT standards. AI-generated writing is excellent if the only thing you want to do is use keywords, but Google hasn’t used only keywords for ranking content in decades.


Does Google Devalue AI-Generated Content?

In general, yes, Google doesn’t rank AI-generated content as high as it does human-written content. This is because, like C-3PO, AI doesn’t really understand the humans for whom that content is written. An AI writing tool can create sub-headers, insert keywords, and more, but it can’t comprehend what users are looking for when they search.

Google’s latest guidelines say that the best writing is human-written, for humans. If you’re writing with search engines in mind over your human audience, then your content isn’t what Google is looking to promote. AI-written content is for search engines because that’s what AI understands.


How Can You Tell if Writing Is AI-Generated?

AI-generated writing is typically less creative, less trustworthy, less of an authority, and less of an expert. It also doesn’t use a wide range of vocabulary. If you read content that’s just a regurgitation of something else and uses the same words over and over again, that’s a sign that it was written in its entirety by AI without the intervention of a human writer.

Mistakes with the more difficult-to-understand parts of language, like slang, are also signs of an AI. For the same reasons that Google Translate isn’t always reliable for a perfect translation, AI doesn’t always understand nuance in word meaning and grammar.

Need help in improving your presence on search engines?

How to Tell Whether Your Website Is Healthy

How to Tell Whether Your Website Is Healthy

Reading Time: 2 minutes
How to Tell Whether Your Website Is Healthy

The health of your website can play a major role in the amount of traffic your site gets and keeps. A website that takes too long to load may get visitors for a time, but slow loading tends to result in users clicking away in frustration. This, in turn, can cause rankings to decrease, which would then also mean a decrease in traffic.

But what can you do to check that your website is healthy?

Test Your Page Load Speed

It’s a good idea to regularly check that pages load quickly enough. There are free tools available that you can use, such as Google’s own PageSpeed Insights. There are other free tools for measuring page speed, but using Google’s may be best if you’re looking to improve your rankings on Google’s SERPs. This way, you can see how Google itself is measuring the speed of your webpage.

Tip: Check your page speed once a month at minimum or after any significant changes to the page. You’re looking for a load speed of fewer than 2 seconds.


Check for Broken Links

Links are an excellent way to demonstrate your trustworthiness (see EAT in SEO) but it’s important to keep them up-to-date. Sometimes, however, web pages you’ve linked to may be removed or may have their URLs updated. Google regularly crawls web pages and if it finds broken links, then that could negatively impact your rankings. Fortunately, you don’t have to manually go through every page to look for broken links. You can use free tools like dead link checker and Broken Link Checker to analyze your entire website for broken links.

Tip: How often you should check for broken links depends on the size of your website. Smaller sites may only need to check once every few months while larger sites should probably check closer to weekly.


Ensure Your Site’s Mobile-Friendliness

Google has indexed websites on a mobile-first basis for years now. This means that the mobile-friendliness of your site has a huge impact on your search rankings. Google made the switch in the first place because about 70% of people making a Google search are doing so on a mobile device. Websites that aren’t mobile-friendly tend to end up with much lower rankings than those that are. You can check the mobile-friendliness for free using Google’s Mobile-Friendly Test.

Tip: Check your site’s mobile-friendless after any significant changes or additions.


Gain Insights from Google Analytics

Google provides many free tools that you can use to determine the overall health of your website and how well it’s performing. Google Analytics is another such tool. This one lets you know certain statistics about your website, from traffic data to website speed. On top of that, you can determine which pages are your best-performing ones and use that information to create more content like that.

Tip: Unless you’re an experienced web developer or SEO marketer, you may want assistance from an SEO specialist in interpreting the insights from Google Analytics.


Need help in improving your presence on search engines?

Why Long-Form Content Is Important for SEO

Why Long-Form Content Is Important for SEO

Reading Time: 3 minutes
Why Long-Form Content Is Important for SEO

There are a lot of factors at play in a good SEO strategy. Your content may be the most important of them all. SEO optimization can only do so much if your content isn’t high quality and isn’t meeting users’ needs. But how long does that content have to be to have the best possible impact on your search rankings?

What Is Long-Form Content?

Long-form content is, as its name suggests, longer content. It’s typically recommended for any written content to be at least 300 words long in order for it not to negatively impact your search rankings. Long-form content is even longer, but how long it has to be to qualify as long-form depends on who you ask.

How Long Is Long-Form Content?

Some believe that written content qualifies as long-form when it reaches 700 words or more. Others think that it needs to be at least 1500 words or more. The longer the content, however, the better. This is because longer content gives you more room in which to really cover a topic in an in-depth way, which benefits users. In terms of SEO, longer content offers more room for Google’s EAT signals to be displayed.

What Is EAT?

EAT stands for:

  • Expertise – your own knowledge and understanding of a topic
  • Authority – whether others view you as an authority on that topic
  • Trust – are you providing users with accurate, factual information

Google uses AI and an algorithm to determine search rankings and therefore has to have ways to determine how to quantify more qualitative factors such as user experience. EAT is one of the ways Google does this.

How Does Long-Form Content Demonstrate EAT?

Long-form content helps you to demonstrate your expertise in a certain topic. The more time you devote to discussing that topic the more you can show that you are an expert in that topic and that you really know what you’re talking about. Authority and Trust are demonstrated via links – Google considers you an authority on a topic if others link to your content and you’re demonstrating your trustworthiness by linking to other authorities on a topic.

The longer your content is, not only the more information you can provide but also the more link and citation opportunities you create to demonstrate your trustworthiness. Plus the higher the content quality, the more likely others will link back to you, demonstrating your authority.

Can Long-Form Content Improve Your Dwell Time?

Dwell time is the amount of time a user spends on your page before navigating elsewhere. Longer content can help to improve that time, which does play a role in Google’s algorithm for search rankings. However, it’s important to keep the content engaging and well-organized so that users don’t get bored partway through or frustrated if they can’t find what they’re looking for on your web page.

How Should You Organize Long-Form Content?

It’s important to divide your long-form content into sub-sections with appropriate headers. Not only is each header an SEO keyword opportunity, but headers also help users to find what they’re looking for. Some users skim longer content and the headers can help them to understand what your content is about even if they don’t read every single word.

Need help in improving your presence on search engines?

How to Help Stressed Consumers Make Brand Choices

How to Help Stressed Consumers Make Brand Choices

Reading Time: 3 minutes
confused woman

Within any industry, there are many brands customers can choose from. The trick is convincing them to choose yours. But in an increasingly stressful and competitive world, how can you stand out from the crowd without overwhelming potential customers? There are two important ways a brand can do this: forge a connection with its audience and find ways to make their lives easier.

Ask yourself the following questions to see how your brand could connect with consumers and how you could help to make their lives better.

How Can Your Brand Provide Solutions to Your Customers?

Thinking about how your brand could offer a solution to a problem your consumers are facing can go a long way. Many people are stressed out, worried and anxious about the future. Identify problems that your services or products can solve, either present or future, and offer those solutions in your marketing. Don’t make your customers figure it out themselves; they’ve got enough on their minds already.

How Can Branding Simplify Decision-Making?

Because there are so many options for consumers to choose from, standing out above the rest now often means helping make the choice simpler. People are often overwhelmed by the sheer number of choices out there, so helping them to manage that choice overload can be very attractive to potential customers. Plus, if your brand is able to help reduce decision paralysis, then that may increase the likelihood of the ultimate choice being your own brand.

How Can Your Brand Connect with Consumers?

Another way you can appeal to consumers is by using your brand to forge a connection with them. People want to buy goods and services from companies that they feel align with their own values and how they want to feel. Think about how you can convey those values and how you can use your brand and associated marketing to make a connection that consumers will find meaningful. People don’t typically want to be sold to, but they are more willing to buy from companies they perceive as friendly.

Do Consumers Appreciate Nostalgia in Branding?

Capitalizing on nostalgia is an option for brands looking for ways to connect with their customer base. Look at the age range of your target audience and think about what that age group might feel nostalgic about. For example, Millennials and Gen Z are now in their twenties and thirties, with jobs and mortgages. This may be an influencing factor behind the nostalgia-based trends highlighting the ‘90s.

Highlighting a time period that your customer base feels nostalgic about is a way to connect with them over something that makes them feel good and reminds them of a simpler time in their lives. It can also promote the positive emotions that these memories bring to the surface.

How Can Brands Combine Solutions and Connection?

Offering clear solutions to consumers and building a connection with them can go hand in hand. The language of your branding and video content can point to how your brand can make consumers’ lives easier, while images, coloring, and other themes could promote a personal connection with your audience, whether it’s via nostalgia or current values, or something else.

Need help in improving your presence on search engines?