Idea Garden
Is Answer Engine Optimization the Future of SEO?
By now you’ll have noticed the generative AI section that appears at the top of most Google SERPs. This generative AI answer has been driving search results further and further down the SERP, meaning that the top search result doesn’t mean quite as much as it used to....
How the August 2024 Google Core Update Affected SEO
Google finished its second core update of the year at the beginning of September. This core update, which began to roll out in August of 2024 took 19 total days to complete, which is, while still on the long side, much shorter than the other big update this year. The...
How To Rank in the Google Search Generative Experience
With the rise of AI-driven content creation and the rapid evolution of search engines, Google's Search Generative Experience (SGE) is transforming how users find information. Unlike traditional search, SGE taps into the power of generative AI to craft more...
How Generative AI Is Impacting SEO in 2024
You may have noticed that when you search for something on Google, you get a response from generative AI at the top of the search engine results page (SERP). This is Google Search Generative Experience, or Google SGE, and it’s been gradually changing the landscape of...