Idea Garden
What’s the Difference Between SEO and GEO?
We’ve been talking a lot lately about how generative AI has been changing the landscape of SEO. Optimizing for AI platforms like ChatGPT and Gemini is now such an important part of SEO that it has its own name: GEO (generative engine optimization). But what, exactly,...
How Is AI Changing Keyword Strategy?
Keyword strategy has been a major part of SEO since the beginning of the Internet. Originally, black hat SEO techniques like keyword stuffing were common until Google updated its algorithm to negatively impact the search rankings of websites that were gaming the...
How Is AI Changing the Way People Search? (And What Does That Mean for Your SEO Strategy?)
AI has played a huge role in Google’s search engine for decades. It’s what powers the search algorithm and how it connects users to the best results for their search. What’s new is the more public-facing generative AI like ChatGPT, Gemini, Google’s AI Mode, and more....
How Long Does SEO Take To Work?
SEO can be a very rewarding marketing strategy, but it’s the one that can take longer to show results. But how long can it take for your SEO strategy to start producing that return on investment? The short answer is that it depends. There are a lot of factors...