Idea Garden

Why You Should Optimize for Visual Search

Why You Should Optimize for Visual Search

Video search is still a new concept in the SEO world. However, it’s increasingly popular, so if it’s not currently a part of your SEO strategy, it’s a good idea to make it so, if only in the interests of future-proofing your SEO strategy. But what exactly is visual...

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How to Optimize for the Featured Snippet

How to Optimize for the Featured Snippet

The Featured Snippet on Google’s SERP (search engine results page), often referred to as position #0, is the new #1 slot. Millions of Google searches return results with a Featured Snippet on the SERP, which means that it’s something you should aim for in your SEO...

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Google Passages and How They Impact SEO

Google Passages and How They Impact SEO

In October of 2020, Google announced that it would be releasing Passages, a new feature that allows Google to rank specific sections, or passages, of a web page rather than the web page as a whole. What this means for websites is that you may actually have more...

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Why Companies Still Need Blogs in 2021

Why Companies Still Need Blogs in 2021

A lot of marketing trends point to social media and video content as the future of online marketing. Social media offers more opportunities for engagement with users and many people prefer to watch videos instead of reading. But that doesn’t mean you should stop...

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