Idea Garden

Which UX Signals Is Google Using in 2025?

Which UX Signals Is Google Using in 2025?

Back in the dark ages of the Internet, when practices like keyword stuffing and spammy backlinks were rewarded with top search rankings, user experience was a secondary concern, mainly because those who focused on it ended up lower down on the SERPs. However, UX is...

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Why Keyword Research Is the Foundation of Great Content

Why Keyword Research Is the Foundation of Great Content

While it may seem like online marketing and SEO are constantly changing, some things have stayed pretty much the same since the beginning. Keyword research, and how important it is to creating great content and making sure that that content gets found online, is one...

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How SEO Has Changed in 2025

How SEO Has Changed in 2025

We’ve been hearing a lot of digital marketers say that SEO is dead. However, this is far from true. These reports of SEO being dead or otherwise useless in 2025 may be a reaction to how the SEO landscape has changed with generative AI. That doesn’t mean SEO is dead,...

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