Idea Garden
Why SEO Content Should Be Built for Topics, Not Just Keywords
While organic search rankings still play a major role in visibility, they’re not the only viable path. Social media has long offered an alternative, and generative AI platforms like Gemini and ChatGPT are inspiring brand-new subsets of SEO called AIO and GEO. Search...
Is There Such a Thing as Guaranteed GEO/AEO Results? (Short Answer: No.)
As AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) gain traction in the SEO world, we’re starting to see a familiar problem: companies promising guaranteed results. We wrote about this issue in the SEO world back in 2023 in our article about...
What’s the Difference Between SEO and GEO?
We’ve been talking a lot lately about how generative AI has been changing the landscape of SEO. Optimizing for AI platforms like ChatGPT and Gemini is now such an important part of SEO that it has its own name: GEO (generative engine optimization). But what, exactly,...
How Is AI Changing Keyword Strategy?
Keyword strategy has been a major part of SEO since the beginning of the Internet. Originally, black hat SEO techniques like keyword stuffing were common until Google updated its algorithm to negatively impact the search rankings of websites that were gaming the...