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What’s New for Social Media in 2021?

What’s New for Social Media in 2021?

Reading Time: 2 minutes
What's New for Social Media in 2021?

The new year is upon us and for many, it isn’t a moment too soon. 2020 was a difficult year for both individuals and businesses because of the COVID-19 pandemic. Because of the coronavirus, many are looking forward to 2021 as a fresh start and a sign of hopefully better days to come.

COVID-19 had a major impact on social media. Social media usage had already been on the rise for several years before the pandemic began, but how people used social media changed. With stay-at-home orders issued across the world, social media usage increased even more as people turned to social media in order to keep in touch with each other.

Is Engagement Important in 2021?

The pandemic didn’t just change how much people used social media. It also changed how people used it. Companies rushed to take advantage of the increased usage and increase engagement, but this didn’t necessarily produce the desired results. The increased usage in social media was to keep in touch with individuals rather than seeking out brands. This means that during the pandemic, engagement wasn’t as important as content.

This trend looks like it will continue into 2021. The pandemic isn’t over yet. Audience social media energy is still going towards communicating with each other rather than engaging with businesses. That doesn’t mean social media marketing isn’t still worth the cost and effort, however. It just means that content is more important than engagement in 2021.

What Content Should You Focus on in 2021?

Even though users may not be as engaged as in the past, they still consume content, just on a more passive scale. What this means for a social media marketing strategy is that your content strategy is just that much more important. Users may not be commenting or liking as much, but they are still reading. If you’re using analytics, engagement may be down, but you can still look at which posts are reaching more people. These are the types of posts to focus on.

Content that your audience can identify with is key to a social media content strategy in 2021. This means that you’ll need to know who your audience is and what they like. Paying attention to the analytics to see which posts get the most views as well as analytics regarding information about your audience will be important to helping you figure out the best possible content strategy for the coming year.

Are There New Audiences You Should Cater to in 2021?

Traditionally, social media and technology are seen as the purview of younger generations. However, with the pandemic’s shutdowns sending more and more people to virtual forms of communication, more older consumers are turning to social media as well. It’s important to not count out older generations, such as Baby Boomers, as a part of your potential audience. Depending on your industry, your target audience may vary and it’s important to produce content catering to that demographic. However, the demographics that make up your target audience may have changed over the past year and into 2021 because of changes in who is using social media.

Need some help growing your web presence and strengthening your brand? You’ve come to the right place.

How Important Is User Experience in SEO for 2021?

How Important Is User Experience in SEO for 2021?

Reading Time: 3 minutes
User Experience in SEO for 2021_
Google’s goal since its founding in 1998 was to provide the best possible user experience. To meet this goal, Google has been issuing updates to its algorithm in order to produce search results that best meet that user’s search intent. SEO used to be about rigging search engines to increase a page’s ranking. However, that wasn’t what Google intended and it’s been forcing SEO in the direction of providing a good user experience ever since.

Why Is User Experience Important in SEO in 2021?

User experience has always been a major part of SEO. Even back in the days of black hat SEO, websites that ranked highly but didn’t offer users a good experience would get a lot of views but would have a high bounce rate. They would also fail to convert a lot of visitors to customers. As Google’s algorithm has gotten better at directing users to better search results, user experience has become an essential part of SEO.

If your website isn’t providing users with a good experience, that will result in a high bounce rate. Google now takes bounce rate into account in its rankings and will decrease your rankings accordingly. The point of SEO is for the users and to help them find your content, not for gaming the search engines. Providing a good user experience isn’t just good for users, but also good for businesses. The better the experience users have when visiting your website, the more likely they are to continue to read, visit again, recommend your website to others, purchase your products or services, and trust your company.

How Important Is User Experience in SEO 2

What Is Google’s 2021 Algorithm Update?

Google is set to release another update in 2021, specifically relating to user experience. What this update will do is add UX (user experience) as an additional ranking factor. Ranking factors are what Google looks at when evaluating websites and determining their rankings.

What Should You Do to Prepare for the Update?

In order to prepare for the Google update, which should be released sometime in 2021, it’s important to look over your website for areas in which your user experience can be improved. Put yourself in the shoes of a user and think about what would help them find their way around your website. It’s also a good idea to look at your competitors’ websites for comparison. If their sites provide a better user experience, then you may be losing customers to them.

What Factors Are Important in UX?

The most important factors to consider when looking at UX are:

  • Mobile-friendliness
  • Page load time
  • Navigation
  • Interactivity
  • Stability of loading content
  • Content quality

Google’s new algorithm update will take into account interactivity, load time, and content loading stability. However, these aren’t the only factors that are important. You should have high-quality content that is informative and well-edited. Your website should be easy to navigate. If users can’t find what they’re looking for, they’ll switch to a different website where they can. Mobile-friendliness is also of vital importance. More Internet searches are performed on mobile devices than on computers now.

Need some help growing your web presence and strengthening your brand? You’ve come to the right place.