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A Very Covid Holiday

A Very Covid Holiday

Reading Time: 3 minutes
A Very COVID Holiday

Thanks to the coronavirus, the 2020 holiday season is going to be very different than normal. With the virus resurging around the world and cities going into lockdown again, the holiday shopping period will be more online than ever before. Online shopping has been growing in popularity for many years, but many people still enjoyed shopping in brick and mortar stores.

With the pandemic, however, online shopping has been surging all year in 2020, and looks like it will only grow as people do their holiday shopping online as well. Some may turn to in-store pickup or curbside pickup, but they’ll be filling those orders online, even if they aren’t having their purchases shipped to them.

 

SANTA with masks

 

How Do I Prepare Ahead of Time for Holiday SEO?

You’ll want to give yourself plenty of time to prepare. It’s recommended that you start your holiday strategy at least 45 days ahead of time. Content can take a while to be indexed and to be ranked, so the sooner you’re prepared, the better off you’ll be during the holiday season.

If you have events or sales, you should have an announcement or save-the-dates available online, preferably posted on social media as well as on your website. Leading up to the beginning of your holiday campaign, you can post more about it on social media to remind your audience that your event or sale is beginning.

masks for COVID

Does All Holiday Content Have to Be New?

If there’s a place to reuse content that worked for last year, then you can reuse content. Keep in mind that you shouldn’t necessarily reuse blogs or social media content. However, landing pages with content that still fits your holiday strategy can be repurposed. In fact, reusing landing pages may actually benefit your SEO strategy for the holidays. Simply redirecting the URL from last year to one more relevant to this year (ex. /holiday-gift-guide-2020 instead of /holiday-gift-guide-2019) and updating any necessary wording in the content will help you preserve any links you already had for the page. That will help you start out the holiday season ahead of the game.

How Important Is Social Media Marketing?

Social media marketing may be more important than ever before in 2020. Because of the pandemic and lockdown orders, people aren’t seeing friends and family in person as much. This means that they’ve turned to the Internet to meet their communication needs. For many, this means more time spent on social media.

In recent years, shopping on social media has been increasing. Thanks to the additional reliance on social media this year, that trend looks to be continuing. Whether you’re selling products or services, social media platforms geared towards image sharing, such as Pinterest or Instagram, can be especially helpful in showcasing what your business has to offer. Plus, the holiday season is the optimal time to introduce new products or services. People are looking to buy and they’re looking online. Social media can be a great resource for drawing customers’ attention to your new holiday offerings.

Need some help growing your web presence and strengthening your brand? You’ve come to the right place.

SEO for the Holidays

SEO for the Holidays

Reading Time: 3 minutes
SEO for the Holidays

The holiday season is upon us! People are looking to buy, which means that this time of year is a prime opportunity for marketing. It also means that customers are inundated with sales pitches and marketing efforts more now than at any other time of the year. In order to cut through the noise and reach users through the flood of holiday marketing, businesses have to stand out. How can SEO help you stand out to your customers?

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When Do I Need to Start Holiday SEO Planning?

From a customer’s perspective, it seems that Christmas comes earlier every year, with Christmas merchandise appearing in the stores even before Halloween. While you don’t need to implement your holiday SEO strategy that early, it’s a good idea to start planning for it. Additionally, you should post holiday content leading up to the holiday season. If you have holiday content posted in the month ahead of the holiday season, your content is much more likely to appear and rank on Google.

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Do I Need to Update My Keywords?

Staying on top of keyword research is always a good idea, whether it’s the holidays or not. The keywords that work best right now may not always. Constantly revisiting your keywords will help ensure that you’re using the best ones for your SEO strategy. The holiday season is no exception.

The only difference with the holidays is that you may want to incorporate holiday-themed keywords into your strategy. If your company is having a Christmas sale, for example, keywords to that effect can help direct customers to your website to take advantage of it. A good tool to use for keyword research is Google Trends.

Does All of My Content Have to Be Holiday-Related?

While holiday content isn’t always evergreen, it’s definitely relevant at this time of year. Customers are searching for holiday deals, sales, ideas, and more. While you could avoid posting holiday-specific content, you would miss out on a major source of searches during this time of year. Holiday blog content is a good idea for staying relevant throughout the holiday season. It may also be a good idea to create holiday landing pages on your website. These can help keep your holiday content together on your site and separate from your regular content.

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Do I Need to Optimize for Mobile Devices?

More people shop on their mobile phones every year. This year will be no exception. A lot of holiday purchases will be done on mobile devices. Your regular SEO strategy should already include mobile optimization. Google indexes mobile versions of websites first and has since 2019. If you aren’t already optimizing for mobile, you need to start immediately.

For the holidays, it’s especially important to ensure that your web pages are mobile-friendly and load quickly on mobile devices. If the holiday pages and content aren’t optimized for mobile or load slowly, that can drive away the traffic you’re trying to attract.

Do I Need to Pay Attention to Analytics During the Holidays?

Analytics is an important tool because it can tell you how well your content has performed. You might think that you don’t need to look at the data for your holiday content until after the holidays have passed so you can see what worked well and what didn’t. However, after the holidays is too long to wait.

If you look at your analytics throughout the holiday season, you can react more quickly to what the analytics show. If your SEO strategy needs to be adjusted mid-season, it’s better to know as soon as possible so you can make the necessary changes before the holiday season is over.

Need some help growing your web presence and strengthening your brand? You’ve come to the right place.