Changes After Google’s May 2020 Core Update & EAT

Changes After Google’s May 2020 Core Update & EAT

Reading Time: 2 minutes
Changes After Google’s May 2020 Core Update & EAT

Google released an update to its core algorithm in May 2020. Unlike some of its other updates, which had fun names such as Panda or Caffeine, this one doesn’t have a name and is just a Core Update released in May 2020.  Some were critical of

Google’s decision to put out an update during the COVID-19 pandemic, which has already caused enough hardship for both people and companies. However, Google’s update may have been urgent in order to address changes in how people search online during the pandemic.

So what is still important in SEO after the May 2020 Core Update?

What Is EAT in SEO?

EAT is still extremely important in SEO. EAT stands for:

  • Expertise
  • Authority
  • Trustworthiness

The idea is that Google will rank sites that show expertise in their subjects, should be the authority in their field, and should be trusted by other sites. 

Many sites that were optimized for EAT found that their rankings dropped, however. Typically, past updates involving EAT have boosted these sites’ rankings. It’s thought that perhaps earlier updates had overemphasized the importance of authority, which gave priority to larger websites with more backlinks, preventing smaller sites that could potentially have high-quality content from competing. If so, this recent update may have leveled the playing field a bit.

EAT is still important and those websites already producing content per EAT guidelines should keep doing what they were already doing, even if their rankings suffered slightly with this latest update.

How Important is Quality in SEO?

Even more important than authority, however, is content quality. Each web page needs to have a strong focus on one subject and contain high-quality content on that subject. Some pages that may have had good content but combined multiple subjects into one page could have sent unclear signals to the algorithm, which would then decrease the rankings for that page.

Quality content has always been important in SEO. High-quality content keeps users engaged and provides a higher-quality user experience. Sites with high-quality content are the ones that will see return visitors and benefit in turn from improved rankings.

How Important Are User Signals in 2020?

The primary purpose of Google’s Core Update in May 2020 was to update its algorithm to better interpret user intentions behind searches. This is why it may have been urgent to release during the coronavirus pandemic: users’ search intent may have changed because of the pandemic. Google’s focus has always been on providing the best possible results for its users and the best possible user experience.

User signals, or UX signals, are important to your rankings and it’s a good idea to pay attention to them. UX signals are user behaviors that can indicate how useful your content and SEO efforts are to users. If you have a high bounce rate, for example, then you’re reaching a lot of users who aren’t staying to read your content because it isn’t exactly what they’re looking for. 

With Google better interpreting a user’s search intent, this may benefit both users and websites by better matching users to the right content.

Need some help growing your web presence and strengthening your brand? You’ve come to the right place.

What We’ve Learned Since Google’s May 2020 Core Update About SEO

What We’ve Learned Since Google’s May 2020 Core Update About SEO

Reading Time: 3 minutes
What We’ve Learned Since Google’s May 2020 Core Update About SEO

Since the early days of its search engine, Google has been constantly updating and making tweaks to its algorithm to improve its ability to provide users with the best possible search results. Often, these algorithms have made fundamental changes to SEO. SEO tactics that were once a staple are now considered black hat and will result in lower rankings if used.

What SEO Strategy Changes Do I Need to Make?

Google’s latest core update was released over several weeks in May of 2020. What changes to SEO does this update require? The short answer is: nothing. Google’s official announcement about the update says that even pages that drop in rankings may have nothing that they need to change. This update was intended to improve Google’s search algorithm’s ability to interpret users’ intent when they search.

Because the update was about how Google assesses content, some web pages may have seen their rankings drop even though there was nothing wrong with their SEO strategy. There may be nothing you can do in terms of SEO to improve your page rankings. However, Google did recommend to focus on the content.

How Can I Improve My Content?

Even though there may be no SEO changes that you need to make, it’s understandable if you feel the need to make some improvements if your web pages experienced a drop in rankings. It’s a good opportunity to go over your content and look for areas in which you might improve it. EAT (expertise, authoritativeness, and trustworthiness) guidelines still apply. Check over your content to see where you might be able to improve it.

What Is Quality Content?

Ultimately, the highest-quality content is content that provides the best user experience. If your content provides what your users are looking for, then that is a major hurdle already overcome. Quality content is well-written and free of typos and errors. It should provide useful information to users as well as meet with what they’re searching for. Your content should show that you’re an expert in that particular subject.

Will My Rankings Go Back Up?

If your search rankings were negatively impacted by the most recent update, improving the quality of your content may improve your rankings. However, Google warned that it’s possible that web pages impacted by the update may not recover their rankings until a further update was released. If the update negatively affected your rankings because Google is now better at interpreting user intent, then your best bet may be to focus on continuing to provide high-quality content and being an expert in your field.

Google does try its best to understand user intent and is good at it, but its algorithm will never understand content the way humans understand it. Tweaks to the algorithm occur all the time as Google improves how it understands content and user signals. As its intentions are to provide the highest quality user experience, your best bet to staying on top of any changes Google may make is to provide the best possible quality content for your users.

Need some help growing your web presence and strengthening your brand? You’ve come to the right place.