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The Economy Is Starting to Reopen from COVID-19: What Does that Mean for SEO?

The Economy Is Starting to Reopen from COVID-19: What Does that Mean for SEO?

Reading Time: 3 minutes
The Economy Is Starting to Reopen from COVID-19_ What Does that Mean for SEO_

The economy shut down almost overnight when the COVID-19 pandemic started to hit the country. It’s been months now since the initial shutdown occurred and people and companies have adjusted to being under quarantine. As coronavirus cases have begun to wane across the country, many governments are beginning to talk about opening the economy back up.

But what exactly does this entail and what does it mean for your SEO? The COVID-19 pandemic has changed how people use the Internet and social media and how companies communicate with their customers. Will everything return to how it was before the pandemic, or will there be a new normal?

The short answer is that we don’t know yet.

What Will Reopening After the COVID-19 Pandemic Look Like?

Reopening will be different depending on the location. Some states are easing restrictions already while others are maintaining their shutdown orders. If your company is in an area that is starting to open back up, it’s important to maintain the safety measures that will prevent a recurrence of coronavirus cases in your area. This will also help your staff and customers feel more comfortable visiting your business.

What Does Reopening Mean for Websites?

What Does Reopening Mean for Websites?

Just as the COVID-19 pandemic affected which industries were regularly searched, reopening will likely have a similar effect. Some industries, like travel and real estate, that saw decreases in visits during the pandemic, may begin to see a turnaround in their site visits. Other industries that have seen an increase due to the pandemic may see a return to normal, pre-pandemic numbers of site visits.

How Did the Pandemic Change SEO?

The pandemic was an ideal opportunity for companies to reexamine their old content. Especially for companies that were shut down due to the pandemic, it was a great time to go through older content and make sure that it met current SEO guidelines. Thin content should have been expanded and updated as necessary. You’re looking to show expertise, authority, and trustworthiness on all content on your website as well as providing the best possible user experience. These are the factors that Google is looking for in its rankings.

How Will Reopening Change SEO?

With your existing content improved, your website will be better prepared for the economy reopening as the coronavirus pandemic eases. Google issued an update in May to its core algorithm, but it didn’t require SEO changes on the part of websites. It primarily affected how well Google’s algorithm can understand searchers’ intent and now offers more results for products and services instead of primarily information.

Your SEO strategy shouldn’t need to change for the reopening unless your website already had areas in which it needed to approve. However, the reopening may drive your choice of content topics and what you choose to post on social media. It’s important to pay attention to what your customers are doing. Depending on your industry, your customers’ searches may not be affected by the reopening, but they may have. Keep an eye on your rankings and your visits as reopening occurs to see if any adjustments need to be made to your content.

Need some help growing your web presence and strengthening your brand? You’ve come to the right place.

Google’s May 2020 Core Update and COVID-19

Google’s May 2020 Core Update and COVID-19

Reading Time: 2 minutes
Google’s May 2020 Core Update and COVID-19

Because of the COVID-19 pandemic, more and more people are using the Internet for business and for entertainment. Businesses are focusing on SEO and social media to stay in touch with their customers while companies across the country have temporarily shut down under quarantine. During all of this, Google issued an update to its core algorithm in May, earning criticism from some webmasters for putting out an update during an already difficult time.

What Is the May 2020 Core Update?

Unlike many of Google’s updates, this one doesn’t have a fun name like Panda, Penguin, Fred, or Bert. So far, it’s just the May 2020 Core Update. It was a very big update and was rolled out over the course of two weeks. Google has stated that there shouldn’t be anything on websites that will need to change as a result of this update, but some are reporting changes in their rankings.

What Did the Core Update Change?

Google’s May 2020 Core Update is connected to users’ search intent. Google searches that may have produced results with information in response to a query may now direct users to a product or service instead.  Overall, most industries negatively affected by the update were already negatively impacted by the COVID-19 pandemic, such as travel and real estate. Many industries have actually gone up in rankings – these include news and entertainment.

Who Was Negatively Impacted by the Update?

Other than industries that were already affected by the coronavirus pandemic, any website that still has outstanding SEO issues may see a further decline in rankings. These issues include:

  • SEO errors
  • Thin content
  • Failure to update older content

Google’s May 2020 Core Update didn’t require any changes on the part of website owners. These issues would have affected rankings with previous updates as well and are not necessarily new.

Why Was the Updated Issued During COVID-19?

Some webmasters have criticized Google for rolling out an update during an already difficult time. However, Google has said that the update didn’t require any changes to websites that weren’t already needed, such as fleshing out thin content. With the COVID-19 pandemic impacting how people are interacting with the Internet and their search intentions, Google may have found it more important to implement the update to handle the changes.

What Can You Do to Improve Your Rankings After the May 2020 Core Update?

As the update was rolled out over the course of two weeks, many saw their rankings drop briefly until the rest of the update was released, at which point many saw their rankings recover. However, for those whose rankings have not recovered, there are some steps you can take to improve those rankings.

Make sure you’re following

EAT guidelines. EAT stands for Expertise, Authority, and Trustworthiness. These three things are the pillars Google uses to measure the quality of content. Your content should show that you are the expert in a particular topic and should convey that to them in an informative and engaging way. Other people should find your content so good that they link back to it. And, overall, there should be a positive reception of your brand.

Need some help growing your web presence and strengthening your brand? You’ve come to the right place.