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How to Create a Video People Will Want to Watch

How to Create a Video People Will Want to Watch

Reading Time: 3 minutes

Video is the most popular type of content online. More users watch videos than read blogs or look at images. Videos are informative, but also visually appealing, and with the ability of mobile devices to play videos at a higher quality than ever before, it’s no wonder that most people find videos to be more engaging than any other type of content.

Videos are optimized for SEO differently than written content, but they’re very much like other content in that it doesn’t matter how good your SEO is if the quality of your videos isn’t good. So how can you make sure your videos are something that your audience will actually want to watch?

Make It Informative

Just like with a web page, a blog, or other written content, a video needs to be informative and contain content that your audience will find entertaining and helpful. Think of the video script as the web content or blog. It should contain your keywords and ideally, the search engine optimization for your video will include a transcript of the video so that Google can crawl the text.

Check Your Lighting

Part of what makes videos so compelling is that there is so much more to them than just what they say. Videos don’t just tell, they show. It defeats the purpose of having a video if it’s too dark or if your viewers can’t otherwise tell what’s going on. Make sure that there’s sufficient lighting when you shoot the video. If necessary, shoot a quick test video and see what it looks like on a computer and a mobile device before taking the time to shoot the official video.

check audio

Check Your Audio

Before publishing your video, play the audio all the way through. Make sure that there aren’t random loud noises that interrupt the flow of the video. Check to make sure that everyone is audible throughout the entire length of the video.

Also, make sure that you listen to it with headphones on. Audio can sound normal coming from speakers but then play out of only one ear of headphones if the settings aren’t done correctly. Since a lot of users listen with headphones or earbuds, it’s essential to make sure that the video is playing correctly in stereo to avoid making these users click away from your video.

Avoid Vertical Video

Whether they’re on mobile devices or computers, screens are widescreen. Mobile devices can be turned vertical, but you don’t want to assume that your users are using one (even though more than half of users do browse the web on mobile devices more so than on a computer). You don’t want to alienate any users who aren’t on mobile devices. Besides, even on mobile devices, the preference is for horizontal video.

video editing

Use Good Editing Software

Good editing software doesn’t need to be expensive. If you don’t need fancy special effects, you can use free software like iMovie. Editing can take a mediocre video and make it great. Because of editing, you can shoot a video one line at a time to ensure good delivery and then edit all of the parts together to make a smoothly-flowing video. Mistakes can be removed and music and transitions added.

Even if you’ve never edited before, even the smallest amount of editing can help boost the quality of your video. However, the better your software and the more skilled your editor, the better quality you’re going to be able to get out of your videos.

Need some help growing your web presence and strengthening your brand? You’ve come to the right place.

Optimizing Video Content for SEO

Optimizing Video Content for SEO

Reading Time: 3 minutes
Video is now the most popular type of content on the Internet. Users spend more time watching videos than reading or viewing images. If you’re not already using video, it’s a good idea to start as soon as possible. Video content will bring more users to your website and social media pages and keep them there longer, which will have additional benefits to your page rankings.

Videos are good for your SEO. But optimizing your videos for SEO is different from optimizing a web page. So how do you optimize a video to maximize the SEO benefits?

Video Transcripts

A video transcript converts the video into text that bots can easily scrape. The transcript is how you can still rank for keywords that are included in the video. Google can’t read what’s in images or videos without text, so providing transcripts of your video is essential to maximizing the impact your videos can have on your SEO. This is especially true when you have a page or a post where the video is the primary focus.

Thumbnails

Thumbnails don’t actually do a lot for your SEO directly. They do, however, have an indirect effect in that they encourage users to click on your videos, which does have an impact on your SEO. The more clicks you get, the higher your page rank. The thumbnail image is the first impression users will have of your video, so make it engaging.

Captions

The more text you have with your videos, the better. Google uses text scraped by bots to index and rank pages and content. Captioning your video with a good description that includes your keywords provides even more text for Google to use.

Post on YouTube

Whether you host videos yourself or not, your videos should be uploaded to YouTube. It’s the second-largest search engine and uploading your videos to YouTube will make your video easier for users to find. YouTube is also a major social media platform and will reach your audience as soon as it’s posted. 

Plus, videos hosted on YouTube often appear directly in Google searches and rank on their own. While this may sound like it’s taking views away from your web page, a lot of users will seek out videos on YouTube itself without going through Google to reach them. You can still embed your videos on your website and share them on other social media platforms, but having them on YouTube will increase the audience that your content can reach.

Optimizing on YouTube

When you post a video on YouTube, take advantage of all of YouTube’s features to optimize your video for SEO. Make sure the keywords you want to use that are relevant for your video are in the title and in the description. The filename of the video is another opportunity to insert keywords. Don’t forget to use the tags, which will show up as hashtags, so that users can find your video more easily.

In addition, make sure to use the subtitles and closed captioning. This is YouTube’s version of providing a transcript for your video. Google will be able to use the text from the subtitles to rank your video.

Need some help growing your web presence and strengthening your brand? You’ve come to the right place.